Technology Content Writer / B2B Website Copywriter

Job Title: Technology Content Writer / B2B Website Copywriter

Client Overview

A technology consulting and implementation company specializing in CRM solutions, digital transformation, customer experience optimization, and business process improvement. The company works with businesses across various industries, helping them leverage technology to improve operations and customer engagement.

The client is seeking an experienced Technology Content Writer who can create high-quality, research-driven website landing pages and service pages that demonstrate industry expertise, provide value to readers, and support lead generation efforts.

Position Overview

We are looking for a highly skilled Technology Content Writer with experience creating B2B website content, landing pages, and long-form service pages focused on technology, CRM platforms, digital transformation, AI, automation, and business solutions.

This is not a simple AI-assisted writing role. The ideal candidate must be capable of conducting in-depth research, collaborating directly with the client, organizing complex information into engaging website content, and revising drafts based on detailed feedback.

The successful candidate will help create approximately two (2) website pages per month, each averaging 1,000 words, with a strong emphasis on quality, accuracy, SEO optimization, and conversion-focused messaging.

Key Responsibilities

Content Research & Strategy

• Conduct extensive research on technology, CRM systems, digital transformation, customer experience, automation, AI, and industry-specific business challenges.
  
• Analyze competitors and industry trends to identify opportunities for stronger positioning.
  
• Gather and organize information from multiple credible sources.
  
• Develop content angles that align with client goals and target audience needs.
  

Website & Landing Page Writing

• Write high-quality website pages and landing pages ranging from 800–1,500 words.
  
• Create compelling headlines, subheadings, and calls-to-action.
  
• Translate complex technical concepts into clear, engaging, and easy-to-understand content.
  
• Produce content that balances technical expertise with marketing effectiveness.
  
• Ensure content supports lead generation and conversion objectives.
  

SEO Optimization

• Perform keyword research when necessary.
  
• Incorporate SEO best practices into all written content.
  
• Structure pages for readability, user experience, and search engine performance.
  
• Optimize content for target keywords without compromising quality.
  

Collaboration & Revision

• Work closely with the client to understand project objectives and industry nuances.
  
• Participate in content planning discussions as needed.
  
• Incorporate client feedback and revisions efficiently.
  
• Refine content through multiple editing rounds until final approval.
  

Editing & Quality Assurance

• Proofread and edit all content for grammar, clarity, consistency, and accuracy.
  
• Verify factual and technical information before publication.
  
• Ensure all content aligns with the client's brand voice and positioning.
  

Required Qualifications

Essential Experience

• Proven experience writing B2B technology content.
  
• Strong portfolio of website pages, landing pages, service pages, or thought leadership articles.
  
• Experience writing about CRM platforms, software solutions, SaaS products, digital transformation, automation, AI, manufacturing technology, or related industries.
  
• Excellent English writing and editing skills.
  

Technical Skills

• Advanced content research capabilities.
  
• SEO content writing experience.
  
• Understanding of website conversion principles.
  
• Ability to simplify technical concepts for business audiences.
  
• Familiarity with AI writing tools as a support tool only—not as the primary content creation method.
  

Preferred Qualifications

• Experience writing for CRM consulting firms, software companies, technology agencies, or digital transformation businesses.
  
• Knowledge of HubSpot, Salesforce, Microsoft Dynamics, Zoho CRM, ERP systems, or manufacturing technology solutions.
  
• Understanding of customer journey mapping and customer experience strategies.
  

Desired Traits

• Highly analytical and detail-oriented.
  
• Strong critical-thinking and research skills.
  
• Comfortable receiving and implementing feedback.
  
• Self-motivated and proactive.
  
• Able to produce high-quality work with minimal supervision.
  
• Professional communicator with strong collaboration skills.
  

Deliverables

• Approximately 2 website/service pages per month.
  
• Average length: 1,000+ words per page.
  
• Research-backed and SEO-optimized content.
  
• Multiple revisions as required by the client.
  
• Conversion-focused website copy aligned with business objectives.
  

Sample Topics

• CRM for Manufacturing Companies
  
• Digital Transformation Strategies
  
• Customer Experience Optimization
  
• Business Process Automation
  
• AI-Powered CRM Solutions
  
• Customer Journey Mapping
  
• CRM Implementation Best Practices
  
• Technology Adoption and Change Management
  

Time Commitment

Estimated 8–15 hours per month depending on research requirements, collaboration, and revision rounds.

Portfolio Requirements

Applicants must submit:

• Technology-related writing samples.
  
• Website landing pages or service page samples.
  
• Examples of B2B or SaaS content (preferred).
  
• A brief explanation of their research and writing process.