The Role
As a Technical Strategist, lead technical strategy and execution across client accounts, manage marketing technology ecosystems, and produce measurable outcomes for clients and the agency.
Summary Generated by Built In
Salary Range: $75,000 - $105,000 annually
Apply by: November 6th, 2025
This salary is based on experience and qualifications, in alignment with the level of responsibility assigned. This role offers opportunity for professionals at various career stages to contribute meaningfully and grow within our organization. For a list of our benefits please click here.
This is a Hybrid or Remote position. If you are local to Peoria, IL area then this job requires you to work in the Peoria, IL office Tuesday, Wednesday, Thursday with the option to work from home Monday and Friday.
As Technical Strategist, my objective is:
To lead technical strategy and execution across client accounts while supporting the development and refinement of Simantel’s internal technology capabilities. This role supports marketing performance by connecting content, platforms, and systems from CMS and CRM to automation and analytics while serving as a champion of efficient internal tools, automations, and information management across the agency.
The outcomes I need to produce for clients are:
The outcomes I need to produce for the agency are:
To produce these outcomes, I need to:
The skills and abilities I require are:
To produce these outcomes, I have decision-making authority over the following:
Leading indicators of my success are:
By applying to Simantel and uploading your resume, you are opting-in to receive communications from Simantel regarding your application.
Simantel offers an attractive compensation package, which includes competitive salary, 401(k) plan, PTO, flexible work arrangements, holiday pay, and a comprehensive benefits program.
We are an equal opportunity employer committed to a diverse and inclusive workforce. We encourage anyone interested to apply and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Simantel is not currently hiring individuals for this position who require sponsorship under U.S. immigration laws to be lawfully employed.
Apply by: November 6th, 2025
This salary is based on experience and qualifications, in alignment with the level of responsibility assigned. This role offers opportunity for professionals at various career stages to contribute meaningfully and grow within our organization. For a list of our benefits please click here.
This is a Hybrid or Remote position. If you are local to Peoria, IL area then this job requires you to work in the Peoria, IL office Tuesday, Wednesday, Thursday with the option to work from home Monday and Friday.
As Technical Strategist, my objective is:
To lead technical strategy and execution across client accounts while supporting the development and refinement of Simantel’s internal technology capabilities. This role supports marketing performance by connecting content, platforms, and systems from CMS and CRM to automation and analytics while serving as a champion of efficient internal tools, automations, and information management across the agency.
The outcomes I need to produce for clients are:
- Support implementation and ongoing refinement of clients’ marketing technology ecosystems, including CMS, CRM, CDP, Analytics monitoring tools, and marketing automation tools
- Provide clear technical requirements for tagging, analytics, and system integrations that enable measurement and personalization
- Advise on technical feasibility and system design during campaign planning and strategic roadmap development
- Collaborate with cross-functional teams to align marketing execution with data strategy and system architecture
- Troubleshoot and guide resolution of technical marketing issues across digital experiences
- Serve as an expert who can create clarity about a client’s governance and policies of tools in the marketing technology ecosystem
The outcomes I need to produce for the agency are:
- Design and maintain internal tools and workflows that improve delivery, measurement, and productivity
- Build and refine custom GPTs and AI-based automations to reduce manual tasks and increase consistency
- Help maintain and establish key deliverables and AI assistants to drive standards for auditing of a variety of technical and digital tasks
- Act as a technical liaison with IT and the Data Protection Officer (DPO) to support information systems management and compliance
- Advocate for and document best practices around marketing technology implementation, governance, and change management
- Develop and implement SEO strategies (on-page, technical, and off-page) that align with client business goals and integrate with broader digital marketing campaigns, leveraging AI-driven insights where appropriate
- Conduct SEO audits and provide optimization recommendations that improve visibility, search rankings, and overall digital performance, incorporating emerging AI-powered tools and best practices
- Help grow Simantel’s internal fluency in technical marketing and marketing technology tools
To produce these outcomes, I need to:
- Work directly with client teams to assess current marketing technology stacks and provide direction for improvement
- Translate business and marketing requirements into system specifications and documentation
- Partner with analytics leads to align tagging plans, data layer structure, and KPI frameworks
- Lead or co-lead technical marketing strategy workshops and presentations
- Evaluate and recommend new tools for use internally and with clients, including both custom code and low-code/no-code solutions
- Maintain awareness of technology shifts and trends that impact digital marketing and data privacy
The skills and abilities I require are:
- Working knowledge of content management systems, CRM, and marketing automation platforms
- Familiarity with web tagging and tracking using tools like Google Tag Manager, GA4, and Adobe Analytics
- Comfort with API workflows, basic scripting, and low-code/no-code automation tools (e.g., Zapier, Make, Microsoft Power Automate)
- Experience with or a strong curiosity in leveraging emerging AI technologies, including Large Language Models (LLMs), predictive analytics, and agentic AI, to drive smarter strategies and automated solutions
- Experience managing or supporting cross-functional marketing and technology teams
- Strong documentation, communication, and client-facing presentation skills
- Ability to interpret technical requirements in a marketing context and vice versa
- Experience with SEO and AI-enhanced tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or generative AI-driven platforms, and ability to translate insights into actionable recommendations
- Google Analytics IQ certification is required
To produce these outcomes, I have decision-making authority over the following:
- Technical recommendations and best practices to deliver client marketing goals
- Design and rollout of internal tools, automations, and GPTs for Simantel teams
- Documentation and guidance provided to clients and internal teams regarding systems use and governance
Leading indicators of my success are:
- Increased client satisfaction with technical delivery and problem-solving
- Successful deployment of internal tools that reduce manual work and increase speed to delivery
- Positive feedback from team members and clients on technical clarity and collaboration
- Improved marketing performance and data visibility for clients due to sound technical setup
- Scaled use of internal tools and automation across departments
- Recognition of Simantel’s technical marketing capabilities in competitive pitches and case studies
By applying to Simantel and uploading your resume, you are opting-in to receive communications from Simantel regarding your application.
Simantel offers an attractive compensation package, which includes competitive salary, 401(k) plan, PTO, flexible work arrangements, holiday pay, and a comprehensive benefits program.
We are an equal opportunity employer committed to a diverse and inclusive workforce. We encourage anyone interested to apply and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Simantel is not currently hiring individuals for this position who require sponsorship under U.S. immigration laws to be lawfully employed.
Top Skills
Adobe Analytics
Ahrefs
Ai Technologies
Api Workflows
Content Management Systems
CRM
Ga4
Google Analytics
Google Tag Manager
Low-Code/No-Code Automation Tools
Marketing Automation Platforms
Moz
Screaming Frog
Scripting
Semrush
Seo Tools
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The Company
What We Do
Over forty years of roll-up-your-sleeves-in-it-to-win-it-down-and-dirty-cool-as-hell B2B marketing. Our work has taken us around the world while being happily located in the heart of America. With a team of 80+ professionals Simantel uses insight to create inspired ideas that ultimately engage customers in meaningful (and profitable) relationships with our clients. We do it online and off, nationally and globally and do it for some of the hardest working brands out there.
