Content SEO Specialist / Engineer

Posted 5 Days Ago
Be an Early Applicant
Singapore, SGP
In-Office
Entry level
Security • Software
The Role
Develop and execute technical SEO and Generative Engine Optimization strategies for Western and European markets. Conduct audits covering crawling, indexing, site architecture, Core Web Vitals, structured data, and performance. Analyze keywords, competitors, content gaps, rankings, traffic, and conversions using SEO tools. Collaborate with developers, content, and marketing teams to implement improvements while monitoring algorithm changes and AI-powered search developments.
Summary Generated by Built In

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

  • 5 Work Days Per Week
  • Office at Tai Seng Exchange Tower B
  • Near Tai Seng MRT, Singapore
  • Insurance Coverage 
  • Entitled to Yearly Bonus & Performance Bonus
  • Position: Technical SEO Specialist [ AI Visibility | GEO Tactics ]
  • Target Markets: Germany / French / Euro Markets 
Job Summary
  1. We are looking for a Technical SEO Specialist with strong expertise in modern SEO, technical optimization, and Generative Engine Optimization (GEO) to strengthen our online visibility and organic growth.
  2. The role will be responsible for improving website technical performance, search engine rankings, content discoverability, and visibility across AI-powered search platforms such as Google AI Overviews and other generative search engines.
  3. The ideal candidate combines strong technical SEO knowledge with an understanding of how search algorithms and AI-driven search experiences are evolving.

Requirements

  • Is a plus if proficiency in English or other foreign languages (written preferable) is required to conduct localized keyword research, content optimization, and competitor analysis in the target markets in United States, Australia or Euro countries ( United Kingdom, Italy, Turkey, France, Germany, Spain, Netherlands, Belgium, Sweden, Portugal and so on)
  • Experience managing overseas SEO projects and optimizing websites for Western Markets is highly preferred.
  • Keywords for this post include Content Gap Analysis, Competitor Analysis, Organic Traffic, Ranking Positions, Domain Authority, Conversion Rate
  • Manage SEO-related assets, tools / platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, Screaming Frog
  • Develop and execute technical SEO strategies to improve organic search performance.
  • Conduct technical SEO audits covering crawling, indexing, site architecture, Core Web Vitals, structured data, and website performance.
  • Implement modern SEO practices including entity SEO, semantic search, topical authority, and structured content.
  • Develop GEO strategies to improve brand and content visibility in AI-generated search results.
  • Monitor Google Search, AI search platforms, rankings, traffic, and SEO performance using relevant analytics and SEO tools.
  • Collaborate with developers, content teams, and marketing teams to implement SEO improvements.
  • Stay updated on Google algorithm changes, AI search developments, and emerging SEO / GEO best practices. 

Skills Required

  • Proficiency in English or other foreign languages, preferably written, for localized keyword research and content optimization
  • Experience managing overseas SEO projects
  • Experience optimizing websites for Western markets
  • Knowledge of content gap analysis and competitor analysis
  • Knowledge of organic traffic, ranking positions, domain authority, and conversion rate metrics
  • Experience with Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, and Screaming Frog
  • Technical SEO strategy development and execution
  • Technical SEO auditing across crawling, indexing, site architecture, Core Web Vitals, structured data, and website performance
  • Knowledge of entity SEO, semantic search, topical authority, and structured content
  • Knowledge of Generative Engine Optimization and AI-generated search visibility strategies
  • Ability to collaborate with developers, content teams, and marketing teams
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The Company
HQ: Hong Kong
175 Employees
Year Founded: 2009

What We Do

At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most. Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth. Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth. Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.

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