Technical Sales Representative

Posted 7 Hours Ago
Be an Early Applicant
Hiring Remotely in Canada
Remote
Mid level
Appliances • Industrial • Manufacturing
The Role
Territory-focused technical sales role supporting Electrical Wiring Systems across Quebec. Develop territory plans, influence specifications, build distributor/contractor/engineer relationships, manage pipeline in Salesforce, support quotations/BOMs, and deliver technical presentations and customer training to drive product adoption and cross-division solutions.
Summary Generated by Built In

At a Glance

Legrand Canada is seeking a driven and technically skilled Technical Sales Representative to support and grow our Electrical Wiring Systems (EWS) business across Quebec. This remote position reports to Vaughan, ON.

In this role, you will combine technical expertise with strategic sales execution to influence specifications, expand relationships, and drive market share growth. You will work closely with distributors, contractors, engineers, and end users to position Legrand as a preferred solutions provider across our industry-leading portfolio, including Pass & Seymour, adorne, Wiremold, Connectrac, Cablofil, and Power Bus Way.

Responsibilities

What Will You Do?

Sales Strategy & Territory Development

  • Develop and execute a comprehensive territory business plan aligned with growth targets and market opportunities.
  • Identify and pursue new business opportunities while strengthening existing account relationships.
  • Drive specification influences within the engineering and design community.
  • Customer & Channel Engagement
  • Build strong partnerships with distributors (primary focus), contractors, engineers, and end users.
  • Conduct technical presentations, product training, and joint sales calls with distribution partners.
  • Promote Legrand’s end-to-end solutions and cross-divisional offerings.

Project & Pipeline Management

  • Manage project pipelines and opportunities using Salesforce.com, including:  
  • Project tracking and follow-up
  • Opportunity management
  • Account and contact updates
  • Territory planning and reporting
  • Support quotation development, pricing strategy, and Bill of Material (BOM) creation based on project requirements.

Cross-Functional Collaboration

  • Partner with internal teams (pricing, product management, technical support) to align on competitive positioning and customer needs.
  • Collaborate with other Legrand divisions (AVD, DPC, BCS, Lighting) to identify and close multi-solution opportunities.

Customer Enablement

  • Support adoption of the MyLegrand customer portal, including onboarding and training for customers on pricing, quoting, and order management tools. 
Qualifications
  • 3–5+ years of experience in electrical, technical, or specification-driven sales
  • Post-secondary education in Business, Engineering, or a related field (preferred)
  • Strong technical aptitude with the ability to translate product features into customer value
  • Solid understanding of commercial, residential, and industrial markets
  • Excellent communication, presentation, and relationship-building skills
  • Proven negotiation and consultative selling abilities
  • Highly organized with strong proficiency in CRM tools (Salesforce preferred) and Microsoft Office suite 

Travel: Regular travel within the Quebec region (territory to be defined) 

About Us

About Legrand

Legrand is the global specialist in electrical and digital building infrastructures. Our comprehensive offering of solutions for residential, commercial, and data center markets makes us a benchmark for customers worldwide. We harness technological and societal trends with lasting impacts on buildings with the purpose of improving life by transforming the spaces where people live, work, and meet with electrical and digital infrastructures and connected solutions that are simple, innovative, and sustainable. Legrand is a global, publicly traded company listed on the Euronext (Legrand SA EPA: LR). For more information, visit www.legrandgroup.com/en

 About Legrand North and Central America

Legrand, North & Central America (LNCA) is a leader in the AV, Lighting & Controls, Electrical, and Data Center markets. LNCA offers comprehensive medical, dental, and vision coverage, as well as distinctive benefits like a high employer 401K match, paid time off (PTO) and holiday pay, short-term and long-term disability benefit plans, above-benchmark paid maternity and parental leave, bonus opportunities in accordance with the Company’s incentive plans, paid time off to volunteer, and an active/growing Employee Resource Group network. For more information, visit legrand.us 

About Legrand’s Electrical Wiring Systems Division

Legrand’s Electrical Wiring Systems (EWS) division provides the most complete line of residential, commercial, and industrial electrical wiring devices in the world.  Through commitment to innovation and quality, EWS maintains the position of industry leader in wire and cable management and wiring devices categories, specializing in raceways, flexible floor, open space and outdoor power solutions, wire mesh cable trays and systems, and designer switches and outlets. With this comprehensive offering, EWS serves a range of exciting vertical markets, including commercial office and commercial interior, data centers, education, healthcare, hospitality, manufacturing, mixed-use developments and residential.  For more information, visit legrand.us/electrical wiring devices

http://www.legrand.us
http://www.youtube.com/legrandna
http://www.linkedin.com/company/44580
http://twitter.com/legrandNA

Equal Opportunity Employer


Skills Required

  • 3-5+ years of experience in electrical, technical, or specification-driven sales
  • Post-secondary education in Business, Engineering, or a related field
  • Strong technical aptitude with ability to translate product features into customer value
  • Solid understanding of commercial, residential, and industrial markets
  • Excellent communication, presentation, and relationship-building skills
  • Proven negotiation and consultative selling abilities
  • Highly organized with strong proficiency in CRM tools
  • Experience with Salesforce (preferred)
  • Proficiency with Microsoft Office suite
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The Company

What We Do

BTicino, a premium brand of the Legrand Group, is a global leader in electrical and digital infrastructure solutions. The company produces and sells electrical and digital equipment for residential, commercial, and industrial applications, focusing on energy distribution, communication systems, and smart home automation.

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