Drive Technical and Commercial Growth Across Pedab's Networking Ecosystem
Join a company set out to redefine distribution.
Pedab is on an ambitious growth journey with a clear objective: to become the leading premium Value-Added Distributor in Northern Europe within infrastructure, software and networking.
Through technical expertise, strong vendor relationships and an ecosystem-driven approach, Pedab has built a position far beyond traditional transactional distribution. The company combines entrepreneurial energy with deep technical competence and works closely with leading technology vendors and reseller partners across the Nordic market.
We are now looking for a driven and commercially minded Technical Sales - Network to help accelerate Pedab’s continued growth within networking and next-generation infrastructure solutions.
The Position
As Technical Sales Network, you will play a key role in driving technical and commercial growth across Pedab’s networking business in Sweden and the Nordic region.
Working closely with vendors, reseller partners and internal sales teams, you will support business development by helping customers and partners identify, evaluate and implement networking solutions that create both technical and commercial value.
The role combines technical expertise with customer engagement and market-facing activities. You will support opportunity development, conduct workshops and presentations, participate in customer and partner meetings and help position Pedab’s networking portfolio in a competitive market.
A key part of the role is to act as a trusted advisor and ambassador for Pedab’s networking vendors. You will help customers and partners understand where different technologies fit, guide technical discussions and support the transition from commercial opportunity to technical solutions.
This is a role for someone who enjoys combining technology, customer interaction and business development in a fast-moving and relationship-driven environment.
Success in the role requires the ability to build credibility with technical specialists, sales teams, business leaders and decision-makers across vendors, partners and customer organizations.
Your Profile
We are looking for a technically strong and commercially minded individual who enjoys combining networking expertise with customer interaction, relationship building and business development.
You have solid experience from networking, telecommunications, datacenter networking or infrastructure-related environments and possess a strong understanding of networking technologies such as routing, switching, WLAN, network security, optical networking, access networks and modern connectivity solutions.
Most likely, you have gained your experience from a networking vendor, reseller, system integrator, managed service provider or another technology-focused organization where you have worked in technical sales, pre-sales, solution engineering, consulting or customer-facing technical roles.
You are comfortable discussing architecture, solution design and technology selection while also understanding the commercial drivers behind customer decisions and technology investments. You can translate technical capabilities into business value and communicate effectively with both technical specialists and commercial stakeholders.
As a person, you are outgoing, proactive and relationship oriented. You enjoy engaging with customers, partners and vendors, are confident presenting solutions in front of groups and have the energy and drive to actively create opportunities and move discussions forward. You combine technical credibility with commercial awareness and thrive in an environment where technology, business and relationship-building intersect.
The Journey
Pedab offers the opportunity to join a fast-growing Nordic technology company where you will have significant influence on market development, partner strategy and commercial growth.
Founded in 1993, Pedab has developed into a technically driven ecosystem company operating across Northern Europe.
The company works closely with leading technology vendors and a broad network of reseller partners, helping customers navigate increasingly complex technology environments while creating sustainable growth opportunities throughout the ecosystem.
Pedab is guided by four core values: Leadership. Trust Energy. Business Acumen. These values shape the company’s culture, collaboration and ambitious growth strategy for the years ahead.
Interested?
In this recruitment, Pedab collaborates with Birn+Partners. Applications and inquiries are handled confidentially, and interviews are conducted continuously.
Skills Required
- Solid experience in networking, telecommunications, datacenter networking, or infrastructure-related environments.
- Strong understanding of routing, switching, WLAN, network security, optical networking, access networks, and modern connectivity solutions.
- Experience in technical sales, pre-sales, solution engineering, consulting, or other customer-facing technical roles.
- Experience working at a networking vendor, reseller, system integrator, managed service provider, or similar technology organization.
- Ability to translate technical capabilities into business value and communicate with technical and commercial stakeholders.
- Ability to conduct workshops, presentations, participate in customer and partner meetings, and support opportunity development.
- Strong communication, presentation, relationship-building skills, and a proactive, relationship-oriented sales approach.
What We Do
Birn+Partners is a European executive search and leadership advisory firm. It partners with organizations across Europe to identify and develop leaders for companies navigating growth, transformation, and change. Its services include executive search, leadership development, and board services, supported by experienced consultants with deep market knowledge and extensive networks. The firm works closely with clients to understand their culture, challenges, and strategic direction, serving both clients and candidates.
