Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
This role is based in Lyon covering North Est to South Est area.
New Balance is seeking a motivated and field-oriented Technical Sales Representative to elevate the in-store consumer experience, boost sell-through, and reinforce the presence of our brand across key retail accounts. You will be the technical and commercial link between the brand and our retail partners, ensuring product excellence and brand consistency across the field.
Your Key Responsibilities:
Product & Brand Training:
- Deliver tailored training sessions to retail staff, ensuring deep product knowledge and strong brand advocacy to help maintain and increase New Balance brand awareness with customers and consumers.
- Act as the go-to technical expert for performance empowering partners to better advise consumers.
Brand Compliance & Retail Support:
- Build long term sustainable relationships with accounts and ensure multi level contact.
- Provide on-ground support during key retail events, seasonal campaigns, run clubs and race week end.
Sales Enablement:
- Lead in-store activations, including demo days and promotional events, to generate product interest and conversion.
- Identify sell-through opportunities and collaborate with sales teams to optimize replenishment and inventory performance.
In-Store Brand Execution:
- Conduct regular visits to assigned retail stores to guarantee high-impact visual merchandising and strong product visibility.
- Ensure that New Balance products are presented according to brand standards and are positioned to maximize consumer engagement.
- Coordinate product launches, brand zones, and campaign executions in collaboration with marketing and commercial teams.
Market Feedback & Reporting:
- Monitor and report on KPIs such as product visibility, staff engagement, and campaign effectiveness.
- Share qualitative and quantitative feedback from the field to inform commercial and marketing team on our product and on competitor product innovations
What We’re Looking For:
Education:
- Degree in Marketing, Business, Retail Management, or a related field. Equivalent experience in retail or visual merchandising also considered.
Experience:
- Previous experience in retail, sales training, merchandising, or field marketing.
- Knowledge of the sportswear footwear market is a strong advantage.
- Strong passion for running and sport in general (football, tennis and basketball).
Skills:
- Strong interpersonal and communication skills.
- Team player.
- Ability to work independently and manage a regional field schedule.
- Proficiency with Microsoft Office and CRM tools.
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
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What We Do
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype.
We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content.
Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.
But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
