Technical Product Marketing Manager

Posted 17 Days Ago
New York, NY
180K-210K Annually
Senior level
Robotics • Software
The Role
The Technical Product Marketing Manager at Viam will be responsible for translating complex technical information into engaging narratives for enterprise decision-makers. They will maintain expertise on the platform, collaborate with sales teams, produce compelling content, and analyze customer feedback to adjust positioning. Ideal candidates will have a strong technical background, excellent communication skills, and experience in strategic B2B marketing for technical products.
Summary Generated by Built In

Viam is a software platform that makes it easy to turn great ideas into production-ready smart machines & robots at scale. Viam works with any hardware and has modern architecture, easy developer APIs, cloud connectivity and tools, and enterprise-grade security to give even the leanest teams the power to launch and manage their smart machine businesses.

Viam makes building, deploying, and monitoring smart machines a more flexible, affordable, and user-friendly experience, allowing developers to do more with smart machines while getting them to market faster. By making smart machines more accessible, Viam is attracting talent and investment to the industry so that more people start building automated products and services that improve our quality of life.

As the Technical Product Marketing Manager, you will become an expert on our customer base and users as well as the technical offerings of Viam, and use that knowledge to translate and transform complex technical content into compelling positioning, content, product feedback, and sales enablement materials. Viam’s customers include engineers and developers, startups, and enterprise teams across robotics, industrial automation, energy and infrastructure, home automation, and more. Viam is on a mission to democratize software for hardware, and this role will be a leader helping us build, scale, and drive impact as we scale.

The majority of the company is based out of our NY Headquarters. Preference to NY area but open to other locations. This position will report to the VP of Marketing and work closely with the CEO. 

You'll be:

  • Translating and transforming complex technical information into engaging narratives, with a deep emphasis on technical enterprise decision-makers
  • Maintaining deep subject matter expertise of the platform, products, and new releases.
  • Acting as subject matter expert in collaboration with B2B Sales & SEs during customer demos and technical evaluations
  • Serving as industry and market expert to define competitive advantages, differentiators, and ownable whitespace
  • Producing compelling content (written, visual, audio, demo) as relevant to buyer needs
  • Analyzing customer feedback and working collaboratively across Marketing, GTM, and DevRel teams to adjust positioning accordingly
  • Collaborating cross-team to champion effective and compelling self-serve developer resources (e.g. docs, developer relations, product marketing, and content marketing) and supporting broader company and product positioning

We're looking for someone with:

  • A strong technical background (engineering or similar)
  • Excellent marketing, written, and visual communication skills
  • Fluency and enjoyment translating complex technical topics into clarifying and compelling messaging
  • Significant experience developing, championing, and socializing strategic B2B messaging and marketing for highly technical products
  • Experience partnering with B2B sales & solution engineering teams to build collateral that drives sales velocity and compels technical buyers to action

Preferred, but not critical qualifications:

  • Experience in enterprise SaaS or robotics industry
  • Experience collaborating with C-Suite, especially technical C-Suite and/or technical founders

Benefits:

  • 100% covered medical/dental/vision insurance plans, commuter benefits
  • Competitive salary & equity packages
  • 25 days paid vacation and generous holiday observances
  • One Medical Membership
  • Fertility health benefits
  • Class Pass & Citi Bike memberships
  • Free lunch everyday that you’re in the office
  • 20 weeks paid parental leave

The starting salary for this role is between $180,000 - $210,000/year. Your exact offer will vary based on a number of factors including experience level, skillset, market location, and balancing internal equity relative to peers at the company. We recognize that the person we hire may be less experienced, or more senior, than this job description as posted. In these situations, the updated salary range will be communicated with you as a candidate. In addition to cash compensation, Viam offers a comprehensive Total Rewards package that includes equity grants, health benefits, and more.

 

Top Skills

C++
Java
Python
The Company
HQ: New York, NY
74 Employees
On-site Workplace

What We Do

Robotics has the potential to do so much good, but progress has been slowed by complicated hardware and software integrations, long development cycles, and people's fear of tripping over a robot on their way to work.

At Viam, we’re addressing these issues by building a novel robotics platform that relies on standardized building blocks rather than custom code to create, configure and control robots quickly and intuitively. We’re empowering engineers - aspiring and experienced - across industries to solve complicated automation problems with our innovative and developer-friendly software tools.

If you are interested in learning more, apply to one of our many open positions. We are hiring!

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