We are looking for a Technical Product Marketing Manager (with previous hands-on development experience) to take our developer-facing products to market. You will own positioning, messaging and go-to-market for these products, and orchestrate programs, motions, and campaigns across multiple channels to drive meaningful growth. Your work will directly influence revenue KPIs as well as product roadmap and priorities.
This is a hands-on role. You should be comfortable reading documentation, running an API call, and testing the products you market from the user’s perspective.
Responsibilities- Positioning & Messaging: Own the strategic positioning and messaging for your products. Keep it differentiated and technically accurate, and ensure consistency across all channels to improve conversion and pipeline quality.
- Go-to-Market Leadership: Own go-to-market and launch strategy, planning, and execution - including commercial decisions on pricing, packaging, and promotions - aligning teams across the company to drive pipeline and revenue.
- Market Intelligence: Own the market, customer, and competitive intelligence for your domain - continuously gather and synthesize insights to guide GTM strategy and inform roadmap, pricing, and positioning decisions.
- Agentic Growth: Contribute to our strategy and execution for discoverability and selection by AI agents - documentation, content, and integrations that make our products the default choice for agents and the developers who use them.
- Sales Enablement: Own sales enablement for your products - arm customer-facing teams with the tools, content, and knowledge needed to confidently and effectively sell and support them.
- Copywriting: Write and own the copy for all related marketing and GTM initiatives - product pages, launch content, technical comparisons, and enablement materials.
- Cross-Functional Contribution: Contribute to channel and campaign strategy, brand narrative and thought-leadership themes, and partner and ecosystem programs.
- 3+ years in product marketing or technical marketing, ideally for API-first, data, infrastructure, or developer tools products.
- Proven experience taking technical products to market and running cross-functional programs involving Product, Sales, Growth, and DevRel teams.
- Technical fluency: you understand how software gets built - the development lifecycle, how developers evaluate and adopt tools, AI ecosystem and the role of coding agents and modern coding environments in day-to-day development work.
- Strong writing skills in English - clear, concise, and precise, for both technical and business audiences.
- Analytical mindset: comfortable with funnel metrics, adoption data, and win/loss analysis
Big plus
- Hands-on development experience - a current or former developer is a strong advantage
- Background in AI/ML data ecosystems (training data, RAG, agents, MCP)
- Experience with both self-serve (PLG) and enterprise sales motions
Skills Required
- 3+ years of experience in product marketing or technical marketing
- Experience taking technical products to market
- Experience running cross-functional programs with Product, Sales, Growth, and Developer Relations teams
- Technical fluency in software development lifecycles and developer tool evaluation and adoption
- Understanding of AI ecosystems, coding agents, and modern coding environments
- Strong written English communication skills for technical and business audiences
- Ability to analyze funnel metrics, adoption data, and win/loss analysis
- Hands-on development experience
- Background in AI/ML data ecosystems, including training data, RAG, agents, or MCP
- Experience with self-serve product-led growth and enterprise sales motions
What We Do
Bright Data is the world’s #1 web data platform, supporting the public data needs of over 20,000 organizations in nearly every industry. Our solutions are leveraged to fuel AI as well as research, monitor, and analyze web data for smarter decisions. Bright Data offers a complete web data platform, from award-winning proxy networks and AI-powered web scraping tools, to dynamically refreshed datasets, an unparalleled retail and e-commerce data intelligence suite, and fully managed data services. Making public web data accessible is essential to keeping markets openly competitive and providing different data types to power LLMs. As an industry leader, we are committed to defending public web data. Bright Data has proven that ethical and transparent scraping practices for legitimate business use and social good initiatives are legally sound. We are very proud to lead innovation in web data, with +5,500 granted patent claims.
