Job Description:
This position is responsible for developing and executing go-to-market strategy for organizational products and services. This role is responsible for delivering consistent messaging that highlights the organization's differentiated value proposition in all sales collateral, conducting knowledge transfer and training of both the direct and indirect sales channels.
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:
- Manages technical product and solution positioning, messaging by prospective buyer role, and ways to overcome competitive objections.
- Builds and maintains proactive, positive relationships with key individual analysts.
- Supports marketing programs, campaigns, and additional assets with content and messaging to drive demand.
- Conducts market research and competitive analysis to understand the competitive landscape in order make recommendations on segmentation and targeting strategies and to position the organization's product offering and showcase differentiators.
- Defines the user journey and prospect communication touchpoints and identifies other relevant engagement and activation points to drive conversion.
- Collaborates with Product teams to plan and execute promotion and education around new features to drive new revenue and existing customer engagement.
- Contributes to the execution of go-to-market plans and ensures internal organizational readiness.
- Translates technical complexities into clear and digestible product benefits that users can understand and utilize.
- Assesses the effectiveness of the marketing programs that support organizational products on an ongoing basis and reports back to the business on required changes.
- Contributes to core messaging across the organization.
- Participates in projects and performs other duties as assigned.
- Occasional business travel may be required.
SUPERVISORY RESPONSIBILITIES:
- N/A
KNOWLEDGE, SKILLS AND ABILITIES:
- Strong technical and marketing skills, project and program management, knowledge of the competitive landscape, and a deep understanding of buyer personas.
- Working knowledge of major ERP, e-commerce, and procurement systems (ex. SAP, Oracle, NetSuite, Magento, Ariba).
- Deep understanding of enterprise software environments, scalability, and high availability
- Broad understanding of architecture & technical integrations
- Comprehensive understanding of the marketing and product planning process.
- Excellent knowledge of marketing strategies and tactics, with the ability to measure ROI.
- Strong analytical skills and passion for analysing products, competitors, and market dynamics.
- Strong presentation skills for external presentations to internal and external audiences.
- Exceptional written and verbal communication skills.
- Must be detail-oriented and able to manage multiple projects and be customer-focused.
- Excellent interpersonal skills to work with internal and external stakeholders.
- Proven ability to meet tight deadlines and handle complex problems with minimal supervision.
- Track record of working with diverse stakeholders across the company to execute complex operational projects.
- Comfortable in a fast-paced environment and able to manage ambiguity.
- Strong analytical skills and passion for analysing products, competitors, and market dynamics.
EDUCATION AND TRAINING:
- Bachelor's Degree required, MBA a plus.
- Ten (10) plus years of experience in product marketing, program management, consulting, business planning, or customer service technology sector.
- Experience in launching new high-tech products and communicating benefits.
- Experience in conducting market analysis, developing market messaging, and communicating benefits.
- Experience working with a variety of partner types (Technology, SI, VAR) and supporting a diverse set of sales channels and ecosystems.
- Experience working with ecosystem user groups, meet-ups and leadership as both a demand and influence channel.
- Experience in the launch of new services and products which involve collaboration across cross-functional teams.
- Or equivalent combination of education and/or experience.
Other Qualifications
The Winning Way behaviours that all Vertex employees need in order to meet the expectations of each other, our customers, and our partners.
• Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.
• Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule – better is the enemy of done. Don’t spend hours when minutes are enough.
• Work with Purpose - Exhibit a “We Can” mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results.
• Drive to Decision - Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes.
• Own the Outcome - Defined milestones, commitments and intended results. Assess your work in context, if you’re unsure, ask. Demonstrate unwavering support for decisions.
COMMENTS:
The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time.
Top Skills
What We Do
The Trusted Leader in Tax Technology.
We're Vertex (VERX). A pioneer in tax automation for more than 45 years. We proudly serve over 4,000 customers worldwide with distinction and provide comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence.
Our collaborative, friendly culture is the foundation of everything we do and who we are. We're proud to be an employer guided by a common purpose by building trusted relationships at work, in business and in our communities. We strive to be a values-driven employer of choice who attracts, retains, and inspires talented professionals to achieve their full potential. We employ over 1,500 full-time professionals across three continents: US, Europe, and Brazil.
Our software, content, and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, our software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Our software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide.
We partner with the world’s most respected companies and harness their strengths to deliver the best tax technology solution to businesses across the globe. We integrate with key technology partners that span ERP, CRM, procurement, billing, POS and e-commerce platforms. We also work closely with over 50 tax, accounting and consulting firms to provide the integrated tax technology solutions.
Why Work With Us
Innovative, agile, and growth-minded professionals thrive at Vertex. Our remote-first culture offers flexibility and connection, while our focus on indirect tax technology and global expansion creates real impact. With leadership development and a strong emphasis on well-being, careers flourish here.
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