Technical Product Marketer, Developer Platform

Posted 2 Days Ago
Be an Early Applicant
4 Locations
In-Office or Remote
127K-226K Annually
Senior level
Cloud • Fintech • HR Tech
The Role
Owns technical product marketing for Workday’s developer platform, creating credible demos, blogs, solution briefs, API narratives, documentation direction, launch assets, and keynote messaging. Translates complex platform and AI capabilities into developer-focused narratives, partners with Developer Relations, Product Management, Engineering, and Marketing, supports go-to-market strategy, and advises leadership on technical positioning and developer experience.
Summary Generated by Built In

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

The Platform Marketing team is where product strategy, product marketing, and developer relations come together. This team shapes the narrative, momentum, and market presence for one of Workday’s fastest-growing areas: the developer platform.
Platform Marketing supports Workday Build and its components, including Extend, Orchestrate, Data Cloud, and the emerging agent ecosystem. The team also supports Workday’s AI Platform, the runtime that enables lawful agent interaction. We sit at the intersection of what the platform can do and what developers, customers, and the market understand it to be. Our work helps close that gap.
We are growing quickly as new products and capabilities come to market. That means we look for people who can move with clarity, work with autonomy, and stay close to the technology they are bringing to market. This is a collaborative, curious, and highly cross-functional team that cares deeply about building trust with technical audiences.

About the Role

As a Technical Product Marketer for the Developer Platform, you will be the developer voice within Platform Marketing. You will help ensure that every developer-facing message, demo, blog post, launch asset, and keynote narrative is technically credible, specific, and useful.
In this role, you will shape and create technical content across Workday Build, Workday AI Platform, and the agent ecosystem. You will translate platform complexity into clear, developer-native narratives that help builders understand what is possible with Workday. Your work will support launches, developer education, community engagement, and broader go-to-market planning.
You will also serve as a key advisor to Platform Marketing leadership. When new capabilities are being planned or positioned, you will help assess whether the story works from a developer’s point of view. You will identify gaps in messaging, product experience, or technical clarity before they reach the market.
In this role, you will be responsible for:

  • Owning developer-facing technical content across the platform, including hands-on demos, technical blogs, solution briefs, API narratives, and developer documentation direction.

  • Serving as a technical reviewer and creator for go-to-market strategy, helping ensure platform messaging is accurate, credible, and meaningful to developer audiences.

  • Translating complex platform capabilities across Workday Build, Workday AI Platform, and the agent ecosystem into clear narratives that developers can understand and use.

  • Partnering closely with Developer Relations to understand the needs, feedback, and priorities of developers building in the Workday ecosystem.

  • Collaborating with portfolio product management to stay connected to the roadmap, understand new capabilities before launch, and bring a developer and market perspective to product positioning.

  • Helping raise the quality of developer-facing content by building what is missing, improving what exists, and setting a clear bar for technical credibility.

About You

Basic Qualifications

  • Minimum 5 years of experience in product marketing, technical marketing, developer marketing, developer relations, product management, or a related role.

  • Minimum 3 years of experience creating technical content for developer or technical audiences, such as demos, blogs, documentation, solution briefs, API content, or launch materials.

  • Minimum 3 years of experience working with software platforms, developer tools, APIs, integrations, cloud applications, AI platforms, or enterprise technology.

  • Experience partnering with product management, engineering, developer relations, marketing, or go-to-market teams to bring technical products to market.

  • Experience translating technical capabilities into clear messaging, positioning, and content for external audiences.

Other Qualifications

  • Strong understanding of developer audiences, including how developers evaluate platforms, learn new tools, and decide whether a product is credible and useful.

  • Skilled in technical storytelling, with the ability to explain complex platform capabilities in a way that is clear, specific, and grounded in real developer use cases.

  • Experience creating hands-on or developer-facing assets, such as demos, technical blogs, API narratives, tutorials, launch content, or solution briefs.

  • Ability to work across cross-functional teams, including Developer Relations, product management, engineering, and marketing, to align on priorities and improve the developer experience.

  • Curiosity and comfort working with emerging technology areas such as AI platforms, agents, orchestration, data platforms, integrations, or enterprise application development.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CO.Boulder


 

Primary Location Base Pay Range: $133,600 USD - $200,400 USD


 

Additional US Location(s) Base Pay Range: $127,000 USD - $225,500 USD

Additional Considerations:

The application deadline for this role is the same as the posting end date stated as below:
 

11/23/2026

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.


Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision-making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.


Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodations, exercising a privacy right, or cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law.


If you require a reasonable accommodation, you may email [email protected], as far in advance as possible.


Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

At Workday, we value our candidates’ privacy and data security.  Workday will never ask candidates to apply to jobs through websites that are not Workday Careers. 

  

Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.

  

In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.

Skills Required

  • Minimum 5 years of experience in product marketing, technical marketing, developer marketing, developer relations, product management, or a related role.
  • Minimum 3 years of experience creating technical content for developer or technical audiences, including demos, blogs, documentation, solution briefs, API content, or launch materials.
  • Minimum 3 years of experience working with software platforms, developer tools, APIs, integrations, cloud applications, AI platforms, or enterprise technology.
  • Experience partnering with product management, engineering, developer relations, marketing, or go-to-market teams to bring technical products to market.
  • Experience translating technical capabilities into clear messaging, positioning, and content for external audiences.
  • Strong understanding of developer audiences and how they evaluate platforms, learn tools, and assess product credibility and usefulness.
  • Skill in technical storytelling and explaining complex platform capabilities through clear, specific developer use cases.
  • Experience creating hands-on or developer-facing assets such as demos, technical blogs, API narratives, tutorials, launch content, or solution briefs.
  • Ability to collaborate across Developer Relations, product management, engineering, and marketing teams.
  • Comfort working with emerging technologies including AI platforms, agents, orchestration, data platforms, integrations, or enterprise application development.

Workday Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Workday and has not been reviewed or approved by Workday.

  • Healthcare Strength Health coverage is positioned as broad and well-supported, with multiple medical carrier options, virtual care access, and some locations offering onsite clinic/pharmacy services. Mental health support is described as notably strong, including therapy sessions and confidential support availability for household members.
  • Parental & Family Support Family-related benefits are portrayed as extensive, including paid bonding and caregiver leave alongside fertility, adoption, and surrogacy reimbursement. Added support like parenting resources, milk-shipping/lactation assistance during travel, and backup child/elder care is explicitly outlined.
  • Strong & Reliable Incentives Equity participation and savings-oriented programs are presented as meaningful components of total rewards, including an ESPP discount with a lookback feature. Additional programs like a student-loan pathway to earn the 401(k) match are included as financial-support enhancements.

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The Company
HQ: Pleasanton, CA
14,894 Employees
Year Founded: 2005

What We Do

Workday is a leading provider of enterprise cloud applications for finance, HR, and planning. Founded in 2005, Workday delivers financial management, human capital management, and analytics applications designed for the world’s largest companies, educational institutions, and government agencies. Organizations ranging from medium-sized businesses to Fortune 50 enterprises have selected Workday.

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