Technical Lead - Playable Ads

Posted 12 Days Ago
Be an Early Applicant
Paris, Île-de-France, FRA
In-Office
Mid level
Gaming • Mobile
The Role
Lead and coach playable ad developers and strategists while remaining hands-on in producing and iterating playable creatives. Oversee workflows, tooling, standards, and best practices; drive innovation in ad formats and mechanics; analyze competitor creatives and performance data; collaborate with growth and creative teams; and support playable ad rollouts across multiple game franchises.
Summary Generated by Built In
About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

 

Team

Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across various types of games and consumer apps.

 
Role

Voodoo is looking for a Playable Ads Chapter Lead to sit in the Central Growth Team. In this role, you'll lead key initiatives developed by our playable ads team, while staying hands-on with production and driving innovation in our playable ad formats across games.

 
Key tasks
  • Lead and coach a small team of playable ads developers/strategists embedded within franchise-dedicated squads, ensuring high autonomy and strong performance

  • Stay hands-on with playable ad production, contributing directly to the creation and iteration of high-quality playable creatives

  • Oversee operational topics for the playable team, including workflows, tooling, and best practices

  • Drive innovation in playable ad formats, constantly exploring new mechanics, interactions, and creative concepts to stay ahead of market trends

  • Collaborate closely with the Growth Manager and creative strategists to align on priorities and franchise-level objectives

  • Benchmark competitor playable ads and analyze performance data to improve production quality and effectiveness

  • Act as a technical and/or strategic reference for the team, providing guidance on both development and marketing performance topics

  • Support the rollout of playable ads across multiple game franchises, adapting formats to each title's creative strategy

  • Contribute to defining and evolving the playable ads chapter's vision, standards, and processes


Profile
  • 4+ years of experience in playable ad or game development

  • Hands-on, maker mindset - you're comfortable getting into production yourself while also stepping back to coordinate

  • Solid understanding of mobile marketing performance metrics and creative testing

  • Proven ability to mentor and coach peers

  • You have entrepreneurial mindset and can adapt to a high-paced environment

  • You can demonstrate excellent teamwork and collaboration skills

  • You are fluent in English (fluency in French is a plus)

 
Benefits
  • Competitive salary upon experience

  • Swile restaurant lunch voucher

  • Gymlib sports subscription (100% taken in charge by us)

  • Sidecare healthcare coverage for your family

  • Child day care facilities (Les Petits Chaperons rouge)

  • Wellness activities in our Paris office

  • Creative hackathon

  • Unlimited vacation policy

  • Full stack desk and computer equipment upon your request

  • Cooperate within a globally diverse team and a rich cross-cultural work environment

Skills Required

  • 4+ years of experience in playable advertising or game development
  • Hands-on experience producing playable ads or game content
  • Understanding of mobile marketing performance metrics and creative testing
  • Experience mentoring and coaching peers
  • Entrepreneurial mindset and ability to adapt to a fast-paced environment
  • Excellent teamwork and collaboration skills
  • Fluency in English
  • Fluency in French
Am I A Good Fit?
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The Company
HQ: Paris
583 Employees
Year Founded: 2013

What We Do

Voodoo is a tech company that creates mobile games and apps. With 7 billion downloads and over 150 million monthly active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. The company is one of the most impressive examples of hypergrowth in the ecosystem, having raised over $1B and backed by Goldman Sachs, Tencent, and GBL. Voodoo is now a team of over 750 employees worldwide, we’re looking for talented individuals from across the globe to join. Entertain the world with us voodoo.io/careers/jobs

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