At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.
This Position reports to:
EL Technical & Design Promotion Manager
Your role and responsibilities
In this role, you will drive market awareness and create qualified leads for ABB’s Electrification, working in close collaboration with the Sales team and Product Marketing. This role focuses on generating demand through targeted campaigns, customer engagement activities, and strategic partnerships to support sales growth in key segment.
The work model for the role is: onsite, LI#onsite
This role is contributing to the Electrification Smart Power and Smart Building in Thailand.
You will be mainly accountable for:
Develop and execute demand generation strategies to increase pipeline for Electrification products and solutions.
Work closely with Project Sales team to align campaigns with project timelines and customer requirements.
Identify and prioritize target segments and key accounts for lead generation activities.
Plan and manage digital marketing campaigns, webinars, and events to attract potential customers.
Monitor and analyze campaign performance, providing insights and recommendations for improvement.
Collaborate with channel partners and distributors to amplify reach and generate qualified leads.
Maintain accurate lead tracking and reporting in CRM systems.
Ensure compliance with ABB branding and communication guidelines.
Qualifications for the role
Bachelor’s degree in M&E Engineering or related field.
Minimum 3-5 years of experience in project sales or marketing in any industries (preferable within electrical industry)
Engineering sales background is a strong plus.
Proven ability to manage complex projects and close deals.
Excellent interpersonal and communication skills to coordinate with multiple internal and external stakeholders.
Communication level in English.
More about us
ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies.
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.
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What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
