End Date
Monday 23 June 2025Salary Range
£81,999 - £91,110We support flexible working – click here for more information on flexible working options
Flexible Working Options
Hybrid Working, Job ShareJob Description Summary
An experienced technical specialist working in the Web Analytics domain who is capable of handling complex projects and mentoring junior team membersJob Description
JOB TITLE: Technical Application Specialist (Web Analytics)
SALARY: £81,999 - £91,110
LOCATION(S): London
HOURS: Full-time – 35 hours per week
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at our London office.
About this opportunity
We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone. Including you!
As the UK's largest Digital, Retail and Commercial bank we realise that our data is a significant business differentiator and plays a pivotal role in achieving our sustainable growth ambitions.
This role in is in the Natural Language Engineering Lab, where we’re on a mission to develop innovative solutions for understanding and improving how our customers interact with the bank. One of the data sources that drives this mission is the web and mobile analytics data that we collect and visualise for multiple purposes such as behavioural insight, marketing and improving customer journeys.
As a Technical Specialist, you’ll be using the Tealium IQ tag management platform for managing the data collected as customers engage with our websites and mobile apps. This data feeds Adobe Analytics, our reporting and visualisation tool, that is used by over 500 colleagues to measure customer behaviour and generate actionable insights.
What you’ll do
As part of the Web Analytics team, you’ll be responsible for setting the strategy for Data Collection, defining how and where client-side data should be collected across our web and mobile properties, and providing support to teams across the group who integrate our tools into their journeys.
In addition, you’ll:
Use JavaScript to develop new client-side capabilities within Tealium IQ, testing them, documenting them, and following them through the release process
Use your knowledge of Customer Journeys to provide support to product owners around how best to understand customer behaviour in their journeys to drive improvements
Use your Adobe Analytics expertise to develop new ways of visualising data to better understand customer behaviour
Implement new tests using ObservePoint for ongoing site auditing or pre/post testing to maintain site integrity and data accuracy
Be an enthusiastic advocate for the use of data throughout the business, offering training and mentorship to colleagues to support them in their use of our tools
Deploy Tealium releases which deliver new capabilities to our sites and into customers' browsers
Contribute to our internal products and tooling that accelerate the work done to embed tags across the web and mobile ecosyst
Why Lloyds Banking Group
We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone. Including you!
What you’ll need
Experience in digital analytics in an enterprise setting preferably using Adobe Analytics
Understand how website and mobile apps work, including programming and markup languages
Familiarity with programming concepts in general, and scripting languages in particular. JavaScript experience would be ideal
Understanding of the software development lifecycle within an agile organisation
Have knowledge of data, including its creation, collection, enrichment, and processing, and its utilisation for improving the customer experience in a business setting
Experience with the concept of customer journeys, such as sales funnels, servicing journeys, and mobile app functionality
About working for us
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We also offer a wide-ranging benefits package, which includes:
A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
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What We Do
Our purpose is Helping Britain Prosper. We do this by creating a more sustainable and inclusive future for people and businesses, shaping finance as a force for good.
We're part of an ever-changing industry and are currently on a journey to shape the financial services of the future, whilst supporting our customers’ changing needs.
The scale and reach of our Group means we can offer a broad range of opportunities to learn, grow and develop. Our values-led culture and approach to inclusion and diversity means we can all make a real difference together.
