Technical Analyst, Verticals

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

StackAdapt’s Verticals and Performance Team focuses on developing and leading strategic business technology initiatives in order to strengthen our suite of programmatic adtech and martech solutions. We collaborate across Product, Engineering, Sales, and Analytics to design innovative solutions that push the boundaries of programmatic advertising.

The Technical Analyst will work on projects and partnerships that will accelerate the development of performance and measurement advertising solutions and bring new innovations to market. This role blends technical problem-solving, data analysis, and business strategy - offering exposure to multiple cross-functional teams and direct opportunities to shape the future of programmatic solutions. 

We are open to candidates located in the Greater Toronto Area for this position. Candidates in the GTA may be expected to come into the office occasionally.

• Support the team in executing the technical roadmap for Tier 1 projects, including the development, testing and maintenance of targeting and measurement solutions. 
• Collaborate with Product, Revenue, Marketing, Business Intelligence, and Data Science teams to design, test, and iterate on performance and measurement initiatives.
• Troubleshoot technical issues (e.g. reporting discrepancies, data pipeline bugs) by analyzing datasets and working with technical teams to identify root issues and establish a path to resolution.
• Assist in designing and running experiments to validate hypotheses that drive measurable improvements in marketing performance. 
• Contribute to analytics proof-of-concepts (POCs) with strategic clients; test and validate custom use cases to establish clear paths to productization. 
• Track performance OKRs (e.g. data QA benchmarks, measurement accuracy, lower-funnel KPIs) and help communicate impact to internal stakeholders. 
• Provide hands-on support with ad-hoc and daily operational tasks which include (but are not limited to) campaign reporting & measurement setup, ad-hoc data analysis and market & competitor research.

• 1-2 years of experience in Consulting, Product Management, Business Analysis or Strategy & Operations in an analytics role. Experience with marketing or advertising systems is an asset but not required.
• Working knowledge of Python and data analytics libraries (e.g., NumPy, Pandas, Matplotlib) for data manipulation, analysis, and visualization.
• Strong SQL skills, including writing complex queries, optimizing performance, and working with relational database structures.
• Strong analytical and statistical reasoning skills, including experience with A/B testing, significance testing, and regression analysis to generate insights and guide business decisions.
• A proven track record of successfully managing strategic and operationally complex projects within cross-functional teams.
• Impeccable business judgment, along with an inclination to formulate hypotheses, design tests, and use problem-solving techniques to evaluate solutions.
• Strong verbal and written communication skills, comfortable presenting to senior stakeholders and external audiences.
• Prior experience or familiarity with marketing and advertising technology is a plus.