Job Title: Technical Account Manager
Location: Office-first or Remote
At Vendasta, we're leading the AI revolution from right here in Saskatoon—and beyond. We work together to empower our partners and customers through our AI-powered customer acquisition and engagement platform to help them get more customers—and keep them. We're proud to share that Vendasta has officially been named one of Canada's Most Admired Corporate Cultures for 2025!
About the Job
As a Technical Account Manager, your mission is to deliver exceptional outcomes and strategic guidance to high-value digital advertising Partners and their SMB clients. By combining performance data, paid media expertise, and AI-augmented insight, you will manage, troubleshoot, and scale campaigns that exceed expectations across platforms such as Google Ads, Meta, TikTok, and MatchCraft. In this role, you will act as the primary strategic and technical point of contact for Partners and internal stakeholders—ensuring campaign excellence, insight-driven decision-making, and high client satisfaction. Through advanced troubleshooting, QBR delivery, and partner enablement, you will strengthen relationships and influence long-term success for both the Partner ecosystem and Vendasta's broader growth objectives.
As a Technical Account Manager, you'll work with Partners, SMB clients, internal stakeholders, GrowthTech Enablement, Paid Media Fulfillment, Product, and cross-functional stakeholders (e.g., Partner Success, Fulfillment, Product) to:
- Strategically manage and optimize digital advertising campaigns across SEM, Paid Social, and vertical-specific platforms (e.g., MatchCraft)
- Leverage AI-enhanced performance data, platform diagnostics, and predictive tools to refine bidding, targeting, and budget strategies
- Own technical configuration, optimization cycles, and diagnostics for high-impact partner accounts
- Use structured testing plans, attribution models, and AI insights to improve campaign KPIs (e.g., CPA, ROAS, CTR)
- Serve as the primary point of contact for all campaign-related inquiries, resolutions, and escalations across a portfolio of Partners and their SMBs
- Lead Quarterly Business Reviews (QBRs), campaign review calls, and performance walkthroughs, delivering value-based reporting and strategic guidance
- Educate partners on the MatchCraft platform and associated tooling, promoting feature adoption, campaign readiness, and workflow alignment
- Build long-term partner relationships through trust, transparency, and insight-led communication
- Conduct performance analyses using Vendasta, MatchCraft, and third-party tools, surfacing trends and performance drivers
- Translate data into compelling narratives tailored to both technical and non-technical audiences, including partners and SMBs
- Create and deliver automated or custom reports with clear next-step recommendations, AI-enhanced visuals, and business impact assessments
- Identify root causes of performance issues, recommending actions across creative, audience, platform, or budget strategy
- Collaborate with GrowthTech Enablement, Paid Media Fulfillment, and Product to identify gaps in tooling, workflow, or enablement
- Propose and document best practices that improve scalability, partner experience, and operational efficiency—especially using AI tools
- Pilot new methodologies (e.g., prompt libraries, forecasting tools, automated insights) and contribute feedback for refinement and rollout
- Maintain clean CRM documentation and internal alignment via campaign notes, project tracking, and case resolution paths
What You Bring to the Table
You bring 3+ years in digital advertising, technical account management, or performance marketing, preferably in a SaaS, agency, or reseller environment, alongside a preferred Bachelor's degree in Marketing, Business, Communications, or a related field. You possess experience working with MatchCraft and other ad platforms (e.g., Meta Ads Manager, Google Ads, TikTok for Business), managing external B2B2C client relationships, proficiency in campaign diagnostics and attribution analysis, and a strong working knowledge of ad KPIs, reporting metrics, and A/B testing methods. You are fluent in performance storytelling using data tools like Looker, Google Analytics, and MatchCraft Reporting, and comfortable with AI tools for summarization, reporting, forecasting, and workflow automation (e.g., ChatGPT, Sheets AI plug-ins, campaign copilot tools). You are a strong communicator, critical thinker, proactive problem solver, organized, detail-oriented, and team-oriented. Holding a Google Ads Certification or Meta Blueprint Certification is considered a strong asset, and completion of AI-enhanced marketing or ad operations training is considered a plus.
About Vendasta
We help businesses get more customers. And keep them. We're on a mission to build the most trusted AI-powered platform for small businesses and the partners who support them. At Vendasta, you'll be part of something ambitious: helping bring AI transformation to local businesses at scale. As a team member, you'll enjoy:
- Competitive health benefits, flex time, and annual work-from-anywhere options
- Equity opportunities and a chance to directly shape our AI future
- A vibrant workplace culture that embraces experimentation, thought leadership, and continuous learning
- A place where building AI isn't just a buzzword, it's the core of everything we do
Perks
Join the Vendasta team, where your professional mastery and intellectual growth drive our platform forward. Step into an AI-first organization built for elite problem solvers who thrive on tackling complex business challenges and scaling sophisticated, automation-driven solutions.
Accelerate your professional trajectory through rigorous learning tracks, continuous operational development, and exposure to cutting-edge AI methodologies designed to push the boundaries of the B2B SaaS industry. We are bound by a high-performance culture rooted in our core values—Drive, Innovation, Respect, and Agility—where the true reward is the complexity of the challenge and the scale of your global impact. At Vendasta, you will find the infrastructure to build, the ecosystem to innovate, and an elite peer group required to sharpen your expertise.
Master your craft. Solve the impossible. Build the future of SaaS with us.
Skills Required
- 3+ years of experience in digital advertising, technical account management, or performance marketing
- Experience with MatchCraft and advertising platforms such as Meta Ads Manager, Google Ads, and TikTok for Business
- Experience managing external B2B2C client relationships
- Proficiency in campaign diagnostics and attribution analysis
- Working knowledge of advertising KPIs, reporting metrics, and A/B testing methods
- Experience using Looker, Google Analytics, and MatchCraft Reporting
- Comfort using AI tools for summarization, reporting, forecasting, and workflow automation
- Strong communication, critical thinking, problem-solving, organization, attention to detail, and teamwork
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Google Ads Certification or Meta Blueprint Certification
- Training in AI-enhanced marketing or advertising operations
What We Do
Our core purpose is to democratize technology for small businesses by making technology easy, accessible and affordable. We are a technology ecosystem that connects business with the vendors of products and services and the trusted experts that implement them. Trusted experts use our platform and marketplace to build a catalog of white label solutions to market, sell, bill, fulfill, and deliver to their business customers. Their business customers are provided access to a tightly integrated operating system, with a single login, to access all of the technology products and services they need to operate their businesses. Vendors of products and services provided a platform to manage the orders and fulfillment needed to manage their sales through our channel distribution network of over 10,000 trusted experts serving 6 million businesses
