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At Brooks Running, we believe in the transformative power of the run. Let's Run There.
The Role
The Technical Representative supports sales and marketing by executing field strategies, educating retailers, collecting feedback, and representing Brooks at events.
Summary Generated by Built In
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive - whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
· Runner First
We act in the best interest of the runner
· Word is Bond
We do what we say we’ll do
· Champion Heart
We give our all in everything we do
· There is no “I” in Run
We stay generous with our humanity
· Keep Moving
We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.
Your Job:
The Brooks Technical Representative will lead and execute the field support strategy in all distribution channels located within their respective territory to increase market share, amplify Brooks’ product leadership, and create recognition, awareness and loyalty for the brand. We are also firm believers in grass roots events and as such have a comprehensive events schedule.
Your Responsibilities:
- Support the Sales and Marketing teams with product launches, in-store merchandising, and innovative grassroots programs at all accounts.
- Educate and motivate the retailer, consumer, and all key points of contact about Brooks technology and product leadership via product seminars and clinics.
- Be the eyes and ears of the brand and communicate our brand positioning, competitors, and potential competitor’s activity. It is essential to work closely with your respective Sales Rep to highlight any issues/challenges/successes.
- Provide feedback and analysis via ForceManager (our CRM tool) to measure effectiveness of product initiatives and sales strategies.
- Represent Brooks at running events and expos (for example Park Run) including branding, set-up, breakdown, distribution of collateral, interaction with consumers, shoe count and product trial.
- Communicating our many technical stories across footwear, apparel and accessories in a concise and engaging manner.
- Manage the implementation of POS whilst ensuring all POS and branded elements is time relevant, consistent and true to the brand.
Your Qualifications:
- Bachelors degree in Business, Marketing or related field or equivalent combination of education and/or experience.
- 1+ years of retail experience (Athletic Specialty preferred).
- 2+ years of Marketing/Sales experience within the sports industry preferred.
- Excellent verbal and written communication skills in English demonstrating effective listening through concise, clear verbal and written communication.
- Very strong presentation skills.
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company. Works well independently, as well as within a team
- Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another.
- Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots.”
- Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help out wherever necessary.
- Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community.
- Basic knowledge of retail math, inventory management, product merchandising and retail selling skills
- Knowledge of performance athletic footwear/apparel/accessories and their related technologies
- Knowledge of the biomechanics of human motion; understanding of injury prevention basics
- Understanding of the territory’s local running community (events, clubs, coaches, specialty retailers)
- Extensive travel required; able and willing to work weekends and extended hours as required
- Drivers license is mandatory and must show proof of good driving record upon request
- Embraces and lives the Brooks values!
Top Skills
Forcemanager (Crm Tool)
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The Company
What We Do
Brooks’ purpose is to inspire everyone to run their path by creating the best performance gear and experiences in the world while taking responsibility for our impact on people and the planet. Since 1914, we’ve been propelled by a never-ending curiosity with how humans move. Because, to us, movement is the key to feeling more alive. We’re all moving towards something. Whether it’s a headspace, a feeling, or a finish line.
Why Work With Us
Everyone at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values bond us together to drive our success. This means we solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day.
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