Head of New Business – SMB & Mid-Market, EMEA

Sorry, this job was removed at 02:28 p.m. (UTC) on Wednesday, Sep 16, 2026
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London, Greater London, England, GBR
In-Office
Senior level
Information Technology • Marketing Tech • Retail
The Role
Lead an 8-person SMB & Mid-Market new business sales team across EMEA to deliver a £3.5m annual target. Drive forecasting, pipeline generation, CRM hygiene and sales methodology adoption, coach reps through complex commercial cycles, and partner with senior commercial leaders on regional growth strategy.
Summary Generated by Built In

WGSN is the global authority on consumer and trend forecasting. We help the world's leading brands create the right products, experiences and strategies for tomorrow's consumer, powering decision-making across fashion, beauty, consumer tech, interiors, food & drink and lifestyle.

We're hiring a Sales Manager to lead our SMB & Mid-Market New Business team across EMEA. You'll own an 8-person team of Business Development Managers and a £3.5m new business target, reporting to the Head of New Business. You'll combine commercial leadership, operational rigour and coaching to build a high-performance sales culture where data drives decisions and process drives scale.

This role comes at a pivotal point for the team, with real scope to shape process, culture and go-to-market strategy across the region.

What You'll Do

    • Own and deliver a £3.5m annual new business target across SMB and Mid-Market segments in EMEA
    • Lead, coach and develop a team of 8 Business Development Managers across multiple EMEA markets
    • Build accurate forecasts and drive predictable pipeline generation across the team
    • Embed best-practice sales methodology across prospecting, qualification, discovery, negotiation and closing
    • Drive operational rigour around forecasting, pipeline management and CRM hygiene
    • Partner with senior commercial leaders to define and execute regional growth strategies

Requirements

    • Proven experience leading high-performing new business sales teams in SaaS, subscription, technology, data, research or insight-led businesses
    • Track record of consistently achieving and exceeding team revenue targets
    • Experience managing teams in highly KPI-driven, performance-focused environments
    • Strong forecasting, pipeline management and sales operations capability
    • Demonstrated ability to coach sales professionals through complex commercial sales cycles

Nice to Have

    • Familiarity with structured sales methodologies such as MEDDIC
    • Experience selling into or leading teams across fashion, beauty, consumer tech, interiors or lifestyle sectors
    • Experience leading teams across multiple EMEA markets or time zones
    • We'd also love to hear from senior individual contributors who haven't formally managed a team yet but can clearly demonstrate management potential — strong commercial acumen, sales methodology expertise, and a track record of informally coaching or mentoring peers.

What we offer

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:  

- 25 days of holiday per year - with an option to buy/ sell up to 5 days
- Pension, Life Assurance and Income Protection Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness 
- Employee assistance programme, season ticket loans and cycle to work scheme 
- Volunteering opportunities and charitable giving options  
- Great learning and development opportunities.


More about WGSN

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s consumer.


Our values 

We Are Everywhere
The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.

We Are Future Focused
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

We Are Rigorous
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.


Our culture 

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.


Inclusive workforce 

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.  

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.  

We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working. 

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.


A Note for Applicants

We use AI to help our team screen applications and identify candidates whose skills and experience match the role. This technology removes personal information to promote a fair and unbiased process. We believe this tool helps us find the best talent while maintaining transparency and fairness.


A Note for Recruiters 

Thank you so much for your interest in working with us at  WGSN!   Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together.  Since we focus on these established partnerships, we’re unable to respond to unsolicited contacts or CVs from outside our PSL. But don’t worry! If we decide to explore new partnerships, we’ll be sure to reach out. 

Skills Required

  • Proven experience leading high-performing new business sales teams in SaaS, subscription, technology, data, research or insight-led businesses
  • Track record of consistently achieving and exceeding team revenue targets
  • Experience managing teams in highly KPI-driven, performance-focused environments
  • Strong forecasting, pipeline management and sales operations capability
  • Demonstrated ability to coach sales professionals through complex commercial sales cycles
  • Senior individual contributor experience with strong commercial acumen and informal coaching or mentoring of peers
  • Familiarity with structured sales methodologies such as MEDDIC
  • Experience selling into fashion, beauty, consumer tech, interiors or lifestyle sectors
  • Experience leading teams across multiple EMEA markets or time zones

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The Company
HQ: London
870 Employees
Year Founded: 1998

What We Do

WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer. WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.

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