Team Lead, Content

About G2 - The Company

When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People 

At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people. 

G2 is seeking a strategic, creative, and data-driven Team Lead for SEO Content to guide our growing SEO content function. In this leadership role, you will oversee the planning, production, optimization, and performance of high-impact content that supports G2’s growth across organic search, AI-driven discovery, and software buyer intent channels.

You’ll lead a team of SEO Content Specialists and partner closely with Technical SEO, Off-page SEO, Product Marketing, and cross-functional teams to deliver content that demonstrates topical authority, resonates with real readers, and reinforces G2 as the world’s leading software marketplace.

This role blends editorial leadership, AI-enabled content operations, and search strategy. You’ll champion content quality, workflow efficiency, and scalable publishing practices—helping us build an AEO/SEO engine that keeps pace with the industry.

This position reports to the Director, SEO Content

• Lead Strategy & Planning

  • Own the SEO content roadmap across assigned categories, aligning with business goals, search opportunities, and marketplace priorities.

  • Conduct and guide research around keyword clusters, search intent, SERP behavior, and competitive landscapes.

  • Translate insights into scalable content frameworks (e.g., listicles, comparison pages, review-driven assets, programmatic content, etc).

  • Partner with Technical SEO to refine content structures, schema, interlinking, and ranking levers to support long-term organic growth.

• Manage and Develop the SEO Content Team

  • Lead, mentor, and support a team of SEO Content Specialists through feedback, coaching, and career development.

  • Provide editorial direction, strategic guidance, and clear expectations for quality, timelines, and output.

  • Foster a culture of craft excellence, curiosity, and data-informed decision-making.

• Oversee Editorial Quality & Governance

  • Uphold high editorial standards across clarity, accuracy, consistency, and brand alignment.

  • Establish repeatable workflows and documentation for content creation, editing, QA, and publishing.

  • Collaborate with copy editors to ensure content meets G2’s voice, tone, and UX guidelines.

  • Drive refresh processes and manage the content lifecycle for evergreen SEO assets.

• Advance AI-Enabled Content Operations

  • Optimize and manage AI-assisted workflows to ensure speed, quality, and consistency at scale.

  • Refine prompts, templates, and editorial systems for LLM-generated content.

  • Train team members on best practices for AI-augmented writing, ensuring efficiency without compromising quality.

• Guide Performance, Analytics & Optimization

  • Monitor content performance using SEO tools, dashboards, and experimentation frameworks to optimize results.

  • Use data and feedback loops to refine content, recommend improvements, and identify new opportunities.

  • Partner with Off-page SEO to amplify content through external linking, distribution, and brand visibility.

  • Communicate insights, risks, and outcomes to leadership and adjacent teams.

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

• 4–7 years of experience in SEO content creation, B2B SaaS writing, or content operations.

• Exceptional writing and editing skills with the ability to coach others and refine content to publication-ready quality.

• Strong understanding of SEO principles, search intent, and the evolving landscape of AEO/GEO.

• Experience managing content workflows, writers, or cross-functional content initiatives.

• Ability to operate independently, juggle multiple deadlines, and bring clarity to complexity.

• Strong project management and communication skills.

• At least 1–2 years of experience guiding or mentoring writers or content teams.

• Deep familiarity with modern SEO principles (E-E-A-T, topic clusters, programmatic SEO, content refresh strategy, etc.).

• Proficiency with tools like Ahrefs, SEMrush, GSC, GA, or equivalent analytics platforms.

• Experience with LLMs, AI-assisted content creation, or workflow automation.

• Bachelor’s degree in marketing, communications, journalism, or similar.

• Basic CMS knowledge (HubSpot preferred) and light design familiarity.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

--

For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.

How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.