The Role
Lead regional CRM strategies and team, execute engagement plans, optimize campaigns, ensure compliance, and monitor performance metrics across multiple markets.
Summary Generated by Built In
We are looking for a Team Lead Regional CRM Manager to lead engagement and retention strategies across multiple international markets. The role combines regional strategy, campaign execution, and hands-on leadership of a high-performing CRM team.
The position is open in Limassol, Cyprus (relocation is provided by the company).
Responsibilities:
- Own regional CRM strategy by developing and executing engagement plans tailored to local audience behaviors and market-specific needs
- Lead the regional CRM team, providing ongoing coaching, performance management, and professional development
- Deliver lifecycle communications via email, push, in-app messaging, and other CRM channels, ensuring data-driven personalization at scale
- Drive segmentation and targeting efforts to maximize customer retention, loyalty, and LTV
- Collaborate cross-functionally with Marketing, Sales, Product, and Analytics to align CRM initiatives with broader business goals
- Monitor performance metrics and customer data to continuously optimize campaigns and recommend improvements
- Oversee CRM tools and vendors to ensure smooth platform operations and data integrity
- Ensure full regulatory compliance with GDPR, CCPA, and other data privacy standards
- Stay ahead of CRM trends and introduce new tactics, tools, or technologies to elevate CRM impact
Requirements:
- 5+ years of experience in CRM, ideally within media, digital marketing, or subscription-based services
- Proven track record of leading CRM teams and scaling regional CRM functions
- Deep understanding of segmentation, lifecycle marketing, retention, and personalization
- Hands-on experience with CRM platforms such as Salesforce Marketing Cloud, HubSpot, or Braze
- Strong analytical skills and ability to interpret CRM data and campaign performance metrics
- Excellent communication skills and ability to collaborate with stakeholders at all levels
- Knowledge of compliance requirements related to data privacy and CRM activities
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA will be a plus).
What’s in it for you:
- Leadership role in a growing global marketing organization
- Direct impact on regional engagement and CRM strategy
- Relocation support (visa, flight, 2 weeks of accommodation)
- Competitive salary and benefits package
- Flexible work arrangements
- Creative, fast-paced work environment focused on results and innovation
Top Skills
Braze
Hubspot
Salesforce Marketing Cloud
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The Company
What We Do
Consulting company aimed at start ups and midsize businesses. We help companies achieve long term growth worldwide. Our services include: recruitment, business consultancy, networking.
