Autohero is Europe’s largest independent used car dealer, revolutionizing the way customers find and buy cars. As part of the Auto1 Group, we are disrupting one of the largest industries still dominated by traditional players. With our unique online and offline presence, we offer customers a seamless, transparent, and hassle-free car-buying experience.
Our pioneering team of marketing experts uses data-driven insights to run efficient performance marketing campaigns and improve the customer journey. We operate all acquisition marketing and conversion optimization activities fully in-house, giving you the best environment to learn and grow.
We are looking for a Team Lead Paid Social Media (f/m/x) to own and drive the strategy and execution of our paid social advertising across Facebook, Instagram, TikTok, and other emerging platforms. In this high-impact role, you will combine creative vision, technical expertise, and a data-driven mindset to maximize lead quality, efficiency, and brand impact.
Job Description- Channel ownership: Own the strategy and execution of paid social campaigns across Facebook, Instagram, TikTok, and other relevant platforms, leveraging each channel’s unique assets, ad formats, and targeting capabilities to maximize lead quality and efficiency
- Platform expertise: Develop a deep understanding of each platform from both an advertiser and user perspective, ensuring campaigns are technically optimized and feel native and engaging within each social context
- Creative innovation: Drive frequent and innovative ad rotation, leading the team in producing creative assets and campaign concepts that capture attention, feel authentic to each platform, and avoid ad fatigue
- Testing & optimization: Establish and manage a robust testing and optimization framework, including systematic A/B and multivariate tests, to continuously learn which creatives, messages, and targeting strategies deliver the best results for different audiences
- Full-funnel strategy: Develop and execute strategies for both direct lead acquisition and implicit brand building, ensuring measurement of both performance outcomes and brand effects through data-driven analysis and innovative attribution approaches
- Team leadership: Build, lead, and mentor a high-performing team, fostering a culture of creative experimentation, rapid iteration, and knowledge sharing. Ensure best practices are documented and scalable across markets
- Cross-functional collaboration: Collaborate closely with Design, Analytics, and Brand teams to ensure creative excellence, data-driven decision making, and alignment with broader marketing objectives
- Market intelligence: Monitor competitor activity and social media trends, using insights to inform creative direction, platform strategy, and to keep Autohero at the forefront of paid social innovation
- Extensive experience in paid social media advertising, including Facebook, Instagram, and TikTok
- Proven track record in creative leadership, campaign management, and data-driven optimization
- Deep understanding of social platform dynamics, ad formats, and targeting capabilities
- Experience building and leading high-performing teams
- Advanced analytical skills and the ability to translate insights into actionable strategies
- Highly organized, innovative, and results-driven, with a passion for creative experimentation
- Fluent in English; proficiency in another European language is a plus
- Once a unicorn, now a listed public company, be part of our success story!
- We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
- More than 90 different nationalities make up for a truly international and diverse working environment
- We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
- Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
- Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!
Contact
Joanna Sinicka
At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor
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What We Do
AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars. Our local European consumer brands, like wirkaufendeinauto.de, offer consumers the fastest and easiest way to sell their cars. Our merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals. With our retail brand Autohero, we are using our technology, scale, and operational excellence to develop the best consumer experience for buying a car online. We operate in over 30 countries and achieved revenues of EUR 6.5 billion in 2022.
