The Role
Lead paid media strategy and execution across Google, Facebook, and LinkedIn for B2B and B2C campaigns. Optimize budgets, targeting, tracking, conversions, ROI, and marketing funnel performance. Manage client reporting, revenue mapping, SOP implementation, stakeholder collaboration, and a team of 7–8 paid media professionals. Train team members, establish OKRs, improve campaign efficiency, and support business development pitches.
Summary Generated by Built In
Team Lead, Paid Media
Location: Pune (Work from Office) | Experience: 3-7 years | Reports to: Co-Founder Technology & Operations
About AmuraAmura Marketing is a growth marketing company delivering end-to-end marketing and sales solutions to leading brands across the globe. Our philosophy, “Marketing Engineered,” brings together design, engineering, and technology. Led by engineers-turned-entrepreneurs, Amura is building a global name in digital marketing and marketing technology, with end-to-end AI-native automation across marketing and sales operations.
Role OverviewWe are looking for a Paid Media Team Lead with 3+ years of hands-on experience running high-budget campaigns on Google Ads, Meta, and LinkedIn Ads. You will lead a team of 7-8 across industries and drive an AI-enabled way of working across the paid media value chain: planning, execution, optimization, and reporting.
Key Responsibilities1. Strategy and Planning
- Build full-funnel paid media strategies tailored to each client’s industry, business model, and goals.
- Understand North Star Metrics and identify key strategies based on each client’s GTM and industry/sub-industry trends.
- Plan budgets, channel mix, audiences, and creative strategy across branding, lead generation, and conversion.
- Drive month-on-month performance improvement and higher ROI.
2. Execution and Optimization
- Plan, launch, and optimize campaigns across Google Ads, Meta, and LinkedIn Ads.
- Use data to refine targeting, bidding, budget allocation, and creatives.
- Run a repeatable optimization loop: know the key indicators to review regularly, the strategies to act on them, and the automations that streamline the process.
- Optimize the full funnel, from creative testing to conversion tracking and lead quality, for downstream outcomes rather than top-of-funnel volume.
3. Account-Based Marketing (ABM)
- Design ABM campaigns for B2B clients: target account lists, tiering, account-level audiences, and LinkedIn and Google account targeting.
- Align ABM programs with Sales and Business Development on messaging, sequencing, and handoffs.
- Report on account reach, engagement, buying-committee penetration, pipeline influenced, and revenue sourced.
4. AI-Enabled Paid Media Operations
- Use AI tools, connectors, and MCPs across the value chain:
- Planning and strategy: research, audience and competitor analysis, media plans, forecasting.
- Execution: campaign builds, ad copy and creative variants, bulk operations, QA.
- Optimization: anomaly detection, budget pacing, search term and placement analysis, test analysis.
- Reporting and analytics: automated dashboards, performance summaries, insight generation.
- Build and standardize AI-assisted workflows and SOPs for the team.
- Evaluate new AI tools and recommend which to adopt.
5. Tracking, Analytics, and Reporting
- Ensure clean implementation of GTM, GA4, conversion APIs, and CRM integrations (e.g., HubSpot, Salesforce).
- Build reporting that connects media spend to business outcomes.
- Present transparent campaign reports to clients and give Business Development media inputs for pitches.
6. Client and Stakeholder Management
- Understand client objectives, analyze metrics, and recommend improvements in efficiency and ROI.
- Maintain strong client relationships to maximize retention and growth.
- Collaborate with internal teams and client-side stakeholders.
7. Revenue Mapping and SOPs
- Map individual and team revenue performance against media spends and commissions handled.
- Develop frameworks and SOPs to scale performance consistently across accounts.
8. Team Leadership and Training
- Lead, mentor, and manage a team of 7-8 paid media professionals.
- Build training plans covering platform skills, analytics, reporting, and AI-tool proficiency.
- Set and track team OKRs, and conduct regular performance reviews.
9. Staying Current
- Keep up with algorithm changes, privacy and tracking shifts, and emerging AI capabilities.
- Apply best practices to maximize Marketing ROI (MROI).
- 3-7 years of hands-on experience running and managing end-to-end paid media campaigns across Meta, LinkedIn, and Google.
- Experience across industries, especially Manufacturing, B2B, B2B SaaS, and Real Estate. D2C exposure is a plus.
- Working knowledge of AI tools, connectors, and MCPs across the paid media value chain (planning/strategising, execution, optimization, reporting and analytics), with real examples of use.
- Understanding of ABM for B2B: how campaigns are strategized, executed, and reported.
- Understanding of North Star Metrics across industries and companies, especially D2C and B2B SaaS, and the ability to translate them into campaign goals and KPIs.
- Strong command of GTM, GA4, and CRM integrations.
- Prior experience leading or mentoring a team.
- Agency background.
- Experience with marketing automation and CRM-based lead quality optimization.
- Dashboard-building experience in Looker Studio or similar tools.
- ROI on marketing campaigns and media spend.
- Achievement of client-specific North Star and funnel targets.
- Client satisfaction and retention.
- Team performance against benchmarks and OKRs.
- Adoption of SOPs and AI-enabled workflows.
- Self-driven, with a strong ownership mindset.
- Strong multitasking and prioritization under tight deadlines.
- Strong leadership and communication skills.
- Curious about new tools and quick to experiment.
Skills Required
- 3–7 years of relevant paid media experience
- 4+ years of hands-on experience running high-budget paid media campaigns
- Experience with Google Ads, Facebook Ads, and LinkedIn Ads
- Experience managing B2B and B2C marketing campaigns
- Experience with campaign optimization, budget allocation, targeting, and performance analysis
- Experience implementing Google Tag Manager, Google Analytics 4, and CRM integrations such as Sell.Do
- Experience managing and training a team of 7–8 people
- Agency background focused on B2B and B2C marketing
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The Company
What We Do
With over 13 years in the growth marketing sector, Amura has established itself as a fast-growing digital marketing agency in India. With a blend of creativity and a data-driven marketing approach, Amura offers various services from across various industries. With more than 150 digital experts and 31 software products in its tech stack, Amura has successfully served over 250 clients across different domains. From creating a B2B lead generation strategy to e-commerce sales and branding, Amura’s MarTech solutions can help your brand create a strong digital footprint and grow your business vertically.
