We are Tipico, Germany's leading sports betting provider and one of the most dynamic tech companies in the industry. We approach every challenge like a Championship match, with a mission to excite the arena and elevate the betting experience for every customer. Our culture is energetic and ambitious—we play as a team to win high, leave an impact, and commit to excellence. Fueled by our passion for the perfect product, we use the newest tech stack to get better every single day.
At Tipico, we believe in owning our game. Are you ready to step onto the pitch, bring your best self, and become a champion? Then show us your game face – because we’re looking for a Team Lead CRM Campaign (m/f/x) to join the team!
Job DescriptionYour daily pitch
You like to take initiative and are a creative mind who wants to join an ambitious Sports Marketing Retention team? As our new Team Lead CRM Campaign (m/f/x)- German speaking, you will be responsible for increasing customer value (CLV) through multi-channel communication and event-driven promotions. Your existing campaign management skills will help you to provide valuable support to your team in achieving their goals. Through your deep understanding of the sports betting industry, you have a clear picture of our customers and know what actions are required to achieve a more active customer portfolio. With your knowledge and your activities, you actively contribute to the success of the company.
Your playing field
- You will be responsible for and oversee all ad hoc bonus campaigns from conceptualization, targeting and segmentation (based on value and predictive models) to budgeting, execution and analysis.
- Maximize the experience for our customers by developing forward-thinking content and monitoring trends to increase long-term loyalty.
- Ensure that marketing tools are used as effectively as possible and work closely with internal and external stakeholders.
- You take decisions about further necessary and useful automations and keep an eye on the latest developments in this area.
- You will use your analytical skills to analyze the financial effectiveness of campaigns and provide regular reports on the budget.
- You will lead a team of 5 people, manage the marketing campaign calendar and be responsible for campaign forecasting.
Which skills should you bring to the pitch
- Experience. Relevant experience in CRM is essential, ideally you have experience in the iGaming industry.
- Leadership qualities. You have already gained experience in managing a small team in your previous position.
- Language skills. As a leading sports betting provider in Germany, some German language skills are welcome. English is the official language in our Malta office, so fluency in English is crucial.
- Customer-oriented. Customer satisfaction is your priority. Every idea you have is developed with your customers in mind.
- Curious. You are always looking for new ideas to find innovative and better ways for the organization to succeed.
- Collaborative. You work closely with internal teams and our business partners to continuously improve performance.
Additional Information
This is how we score with you
- Established International Group. We have a solid foundation on which to grow.
- Personal and Professional Growth. We offer you opportunities to develop and grow to unlock your potential.
- Relocation Support. To make your move to Malta as smooth as possible.
- Competitive Package. We care for our employees, offering an indefinite contract, competitive salary, insurances (private health, dental, private accident, sickness and life) and free parking.
- On-site childcare. We’ve got a game plan to support you and your 3+ year old kids.
- Sports Incentive. We want you to remain active and will subsidise a gym membership of your choice.
- Modern offices. Our very own Tipico tower provides an open plan space with the latest technology.
- Events. Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
- Supportive Environment. We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.
Additional Information
Think a career at Tipico’s right for you?
Apply now and join our winning team! If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels
We look forward to your application!
Tipico Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tipico and has not been reviewed or approved by Tipico.
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Healthcare Strength — Pay packages are often paired with medical coverage, including medical/dental/vision in U.S. roles and private medical options in some European locations. Wellbeing support such as EAP access and related programs is also positioned as part of the overall package.
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Retirement Support — Retirement benefits are present in U.S. postings through a 401(k) plan with an employer match, with at least one example citing a match level and immediate vesting. This adds tangible long-term value beyond base pay for eligible employees.
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Wellbeing & Lifestyle Benefits — Wellness-oriented perks such as sports/gym allowances, volunteer days, and team-event style perks are repeatedly included in the total rewards framing. These benefits can increase perceived compensation value even when base pay differs by market.
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What We Do
We are Tipico, an exciting tech company and the leading sports betting provider in Germany. Our mission is to electrify the sports betting experience for every customer, every bet. We say that we “Maximise Spannung” – but we don’t just do it for our customers. Behind the scenes, our culture is bursting with energy and ambition. We do our utmost to get to the best outcome and achieve success, generating these powerful moments of Spannung, thriving through our values of Trust, Progress, and Passion. Every day brings fresh challenges and thrill, and we wouldn’t have it any other way. Together as One Team, for ourselves and for each other, we commit to our work passions and devotions. It’s about being better than our best, raising the bar, progressing with agility, stronger today than we were yesterday. Using the newest tech stack, we push the limits of what’s possible and then go beyond. Our global teams deliver incredible experiences for customers, advancing our product every single day, obsessed with doubling, even tripling the Spannung. Because we believe that when adrenaline meets progress, awesome things happen. This winning spirit is rooted in our humble beginnings, Tipico started out as 3 students with a dream in a small betting shop, offering the best in sports-betting products. We continue our mission at our headquarters - Tipico Tower in Malta, the main hub of the Gaming industry, together with our other offices, which can be found across 6 different international locations in Germany, Austria, Croatia, Poland, Gibraltar, and Colombia. We Maximise Spannung in the world of sports betting!






