Team Head Digital Marketing Platforms

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Zürich, CHE
In-Office
Fintech • Financial Services
The Role
Do you enjoy bringing value by optimizing digital platforms and by inspiring a small team?
For our Marketing Private Clients team, we are looking for Team Head Digital Marketing Platforms, to lead the digital platforms website and direct mailing. Your team shapes how clients and prospects discover, engage with, and experience our offering — across vontobel.com and our Salesforce Marketing Cloud (SFMC) ecosystems.

What would your role be?

  • Lead and develop a cross-functional team responsible for website experience, web analytics, tagging, and Salesforce Marketing Cloud operations.
  • Define and drive the digital platform strategy — ensuring that our websites and automation tools effectively support brand, initiatives, lead generation, and sales enablement.
  • Ensure the stability of our websites (e.g., load balancing, cyber defense, redundancy setups), in close collaboration with specialists from vendors and internal teams.
  • Collaborate closely with business stakeholders to translate business goals into seamless, measurable digital journeys.
  • Drive the continuous development and optimization of our web presence (UX, content architecture, SEO, analytics) and marketing automation setup (journeys, personalization, CRM integration)
  • Act as product owner for the Website CMS and Salesforce Marketing Cloud platforms
  • Conduct data analyses to steer initiatives, measure impact, and continuously improve digital client engagement.
  • Inspire and empower your team to innovate and deliver with excellence — fostering a collaborative, agile, and impact-oriented culture

What are we looking for?

  • 10+ years of experience in website management, marketing automation, or digital product management — ideally in the financial services industry.
  • Proven leadership experience, with the ability to inspire, coach, and develop team members across disciplines.
  • Deep understanding of Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder) and its integration into CRM ecosystems.
  • Experience managing web platforms and CMS systems (e.g., Sitecore, Adobe Experience Manager, or comparable), including UX, analytics, and SEO aspects.
  • Knowledge and hands-on experience with latest web technologies (HTML/JS/ frameworks, SQL) and cloud technologies (focus on Azure).
  • Strong stakeholder management and communication skills — capable of bridging business, IT, and creative teams.
  • Analytical mindset with hands-on familiarity in data-driven optimization.
  • Fluency in English and German.

What do we offer?

  • Top Zurich location with collaboration spaces (including rooftop terraces) and free lunch.
  • Friendly, diverse team in an open-office space.
  • All the latest technology to help you excel and advance.
  • Agile environment in how we think, the way we work and our trust for each other.
  • Flat hierarchy with collaboration on all levels.
  • Campus feeling and collaborative spirit.

Why Vontobel?

At Vontobel, you are building better futures for our clients and society, as well as for yourself. As a family-owned and publicly listed company with over 2,000 professionals based in 28 locations globally and headquartered in Zurich, we’re committed to long-term thinking and sustainability.

Our diverse team values unique perspectives, and we hire individuals determined to deliver in a dynamic and changing world. Even if you don’t meet all the criteria, we encourage you to apply if you’re enthusiastic about the role.

Do you want to be Vontobel?

Thank you for applying to Vontobel. We will carefully review your application and will respond to you in a timely manner.

At Vontobel, we are an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.

We value the many voices within our teams and are committed to creating an environment where everyone who wants to be part of our performance culture can be themselves. It is based on mutual respect and zero tolerance for any form of discrimination.

If you have any questions you can contact us through our contact form.

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The Company
2,432 Employees
Year Founded: 1924

What We Do

Vontobel is an international investment management firm with Swiss roots, providing investment, advisory and solution capabilities to private and institutional clients. With our investment-led approach that focuses exclusively on the buy-side of financial markets, we think and act purely from the client’s perspective – as an investor for investors. This includes continually rethinking how to empower investors – something we have engaged in for over 100 years. Harnessing the power of technology allows us to deploy our investment expertise across multiple platforms and ecosystems, while aiming to offer an individualized and high-quality client experience. Our conviction that successful investing begins with the assumption of personal responsibility means we focus on empowering employees to unlock their potential, take ownership of their work, and bring opportunities to life. We continuously scrutinize our achievements as we strive to exceed the expectations of our clients. Important legal notice: This publication is deemed to be marketing material within the meaning of Article 68 of the Swiss Financial Services Act and is provided for informational purposes only. We will be happy to provide you with additional information about the specified financial products, such as the prospectus or the basic information sheet, free of charge, at any time

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