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Overview
This position is responsible for driving, leading and supporting the commercial growth, and market expansion of Conventional and Takaful Bancassurance solutions across the Private and Priority Banking segments. The leader will establish rigorous sales governance, directly enable and support frontline Banca advisory talent, and take personal lead accountability for supporting and unlocking high-value insurance sales across the Priority and Private segment.. This role reports to the Head - Regional Wealth Management (Insurance & Wealth Planning).
Job Responsibilities:
1. PVPB Sales Leadership & Segment Expansion
Take the lead in supporting and unlocking sales pipelines within the PVPB segment by acting as the primary advisory and sales partner for frontline.
Be the primary support contact point for all PVPB Banca sales activities, inquiries, and escalations.
Proactively resolve all PVPB and BA sales challenges, operational issues, and special requests from the frontline.
Develop and execute the overall PVPB bancassurance strategy to achieve ambitious sales targets and business goals for both Conventional and Takaful solutions.
Identify, structure, and pursue new market opportunities to deepen wallet share.
Collaborate closely with PVPB Regional Heads and Area Managers to maximize bancassurance activity and penetration at all PBCs and key retail branches.
Monitor market trends and competitor movements to continuously refine the bank's HNW insurance proposition.
2. Frontline Sales Support & Capability Enablement
Directly support and enable Bancassurance Advisors (BAs) by providing on-the-ground coaching, joint-field work, and advanced technical support for complex, high-ticket cases.
Lead the strategic Banca capability uplift and continuous technical training for both the BA team and the PVPB frontline.
Champion the integration of insurance solutions into holistic wealth preservation and asset distribution pitches for the bank’s HNW clients.
Foster a highly collaborative, competitive, and compliant sales culture that minimizes attrition and maximizes productivity.
3. Sales Governance, Tracking & Reporting
Establish and manage a rigorous weekly sales tracking, pipeline management, and forecasting solution across all assigned regions.
Deliver data-driven weekly performance reports, trend analyses, and strategic insights directly to PVPB leadership and Regional Head, Insurance and Wealth Planning.
Oversee and support all PVPB Banca reporting requirements to ensure timely business updates.
Take end-to-end ownership of all Replacement Policy and Persistency reporting, monitoring, and quality control for both the BA and PVPB segments.
Implement proactive remedial interventions and sales strategies for underperforming BA and centres based on weekly metrics.
Maintain highly effective, influential relationships with internal banking leaders and external insurance product partners to ensure seamless product alignment.
Job Requirements
Education & Qualifications
Bachelor’s degree in Business, Finance, Economics, or a related field.
Professional financial/insurance certifications
Experience & Skills
Minimum 10 years of experience in bancassurance, or high-net-worth insurance distribution.
At least 5 years in a leadership/people management role, with a proven track record of managing high-performing sales teams.
Demonstrated experience navigating the nuances of both the Private and Priority banking segments.
Strong analytical skills with a proven ability to manage weekly sales data and convert metrics into actionable strategies.
Exceptional stakeholder management and communication skills to influence senior regional bank leaders.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
Skills Required
- Bachelor's degree in Business, Finance, Economics, or related field
- Professional financial or insurance certifications
- Minimum 10 years experience in bancassurance or high-net-worth insurance distribution
- At least 5 years in a leadership / people management role
- Experience with Private and Priority banking segments
- Strong analytical skills; manage weekly sales data and convert metrics into strategies
- Exceptional stakeholder management and communication skills to influence senior leaders
- Experience establishing sales governance, pipeline management, forecasting and reporting
- Experience overseeing Replacement Policy, Persistency reporting, monitoring and quality control
- Ability to provide on-the-ground coaching, joint-field work and technical support for complex cases
What We Do
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country. With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture. Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services
