WHAT YOU’LL DO
As a Talent Relations Lead, you drive influencer strategy and execution to strengthen brand visibility, credibility and engagement across owned, paid and earned channels. You build partnerships, manage agencies, track performance and act as a key liaison to talents and creators in alignment with global brand priorities.
You will:
- Be responsible for Talent strategy and yearly plan based on overarching Global PR strategy and plans
- Optimize Talent budget, applying a cost conscious and entrepreneurial mindset
- Implement the Global Talent strategy, ensuring alignment with global Brand PR and Influencer Marketing
- Plan, execute, and follow up on Talent activities and partnerships, both paid and earned, to enhance the brand’s credibility and visibility within strategic communities
- Identify and partner with the right agencies/agents for strategies and executions related to the Talent Relations area and continuously maintain and build relations with talents, agents, management etc.
- Conduct Talent mapping and research, identifying the right talents based on our brand direction and ambition to be a fashion brand
- Oversee partnership management including contracts, briefings, and event collaborations in compliance with corporate governance and global standards
- Track, measure, and evaluate talent engagement effectiveness and sentiment providing insights to enhance future strategies
- Represent the brand at H&M events and fashion industry events
- Stay updated on market trends and competitors within your functional expertise area
WHO YOU’LL WORK WITH
You will collaborate with PR, Influencer Marketing, Showroom teams, external agencies, talents, agents and creators. You will work with cross‑functional stakeholders to ensure alignment with global brand plans and support integrated communication and activation strategies across the Sales Market.
WHO YOU ARE
We are looking for people with…
- Degree in Business, Marketing, PR or a related field.
- Minimum 5 years’ experience in influencer marketing, PR or communications.
- Proven track record of managing influencer initiatives that drive measurable business results.
And people who are…
- Deeply interested in fashion with knowledge of owned, paid and earned media channels.
- Experienced in building and managing partnerships with influencers, talents and agencies (including networks in fashion and celebrity environments).
- Skilled in relationship‑building and communication.
- Excellent written and verbal communicators in English; additional languages as required per market.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- Global Employee Discount of 25% on our products at H&M and H&M Group Brands such as ARKET, COS, H&M Home, Weekday, Monki, & Other Stories
- Corporate Benefits with special conditions on a wide range of products and services
- Holiday Pay
- Company Pension Scheme
- Employee Assistance Program with Lyra
JOIN US
This is a full-time position, based in Berlin or Hamburg.
If you think your experience, skills and ambitions fit this position, please send your CV in English as soon as possible, but no later than 12th of June.
Due to data privacy policies, we only accept applications via our career page.
We look forward to receiving your application!
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
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What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
