Talent Brand Program Manager

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The People team enables Snap’s continued success by hiring great people, helping them grow, rewarding them, and building healthy and productive workplaces. The People Team is composed of Talent, Total Rewards, IDEA, Data & Analytics, People & Recruiting Operations, Council, and Employee Relations. Together, they collaborate with the business to reinforce our values of Kind, Smart, and Creative across our global offices, every day. This team empowers everyone at Snap to do their best work, be themselves, and feel part of a cohesive, global community.

We’re looking for a dynamic Talent Brand & Recruitment Marketing Program Manager to lead storytelling efforts that position Snap Inc. as a top global employer of choice. You’ll work at the intersection of talent attraction, marketing, and communications—owning high-impact programs that drive awareness, engagement, and high-quality candidate pipelines across global talent pools. This role blends strategy with execution, ideal for someone who values autonomy and takes initiative to drive innovation.

What You’ll Do

• Lead Snap’s global, full-funnel Talent Brand and recruitment marketing strategy, driving awareness and high-quality candidate leads through compelling, data-informed campaigns. 

• Own and champion the Employee Value Proposition (EVP) roadmap in partnership with Communications, Marketing, People, and other cross-functional teams to amplify our values externally. 

• Lead storytelling and content strategy across recruitment marketing channels including the Snap Inc. careers site, Linkedin, Glassdoor, Builtin, and more.

• Partner with Recruiting and Communications to identify hiring priorities and execute targeted, multi-channel campaigns (editorial, video, audio, paid media, and social) that attract talent early in the candidate journey. 

• Track analytics and performance for talent brand and recruitment marketing efforts, using data to assess impact, uncover insights, and help recruiters and sourcers make informed decisions on where to target the right audience, which mediums to use, and how to craft compelling campaigns.

• Develop standout candidate-facing materials including pitch decks, one-pagers, email/inmail templates, swag, recruiting videos, social templates, and editorial content.

• Support employer awards strategy in partnership with Comms and the People Team, managing submissions, messaging, and post-win amplification.

Knowledge, Skills & Abilities

• Ability to create and execute on both global and regionalized talent brand strategies 

• Strong cross-functional collaborator, capable of influencing decisions and building consensus.

• Exceptional storyteller with experience creating content across formats (copy, video, visual, social, editorial)

• Proficiency in design tools: Photoshop, InDesign, Illustrator, Premiere, and Keynote (plus)

• Experience in campaign strategy, performance tracking, and optimization through analytics

• Passionate about talent brand, Belonging, innovation, and candidate experience

Minimum Qualifications

• Bachelor's degree or equivalent years of experience

• 5+ years of relevant experience in a content marketing role or branding/ social media, and have worked in matrixed environments, with cross-functional partners.

• 3+ years of experience managing evergreen employer brand storytelling and recruitment marketing channels/contents such as career site, Linkedin Content & spotlight pages, etc.

Preferred Qualifications

• 3+ years working on content and design programs including Canva, Photoshop, InDesign, Illustrator, Premiere, and Keynote.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

Zone B:

Zone C:

This position is eligible for equity in the form of RSUs.