Tasks:
• Contribute to the development of email marketing strategies and participate in brainstorming sessions for new campaign ideas
• Conduct A/B testing and analyze campaign performance metrics such as open rates, click rates and conversions to optimize campaign effectiveness
• Create engaging email content, subject lines and calls to action to encourage customer loyalty and increase conversion
• Work with interdisciplinary teams to develop and execute email marketing campaigns including planning, scheduling and delivering email communication
You will learn:
• How to strategically develop effective email marketing measures, content and campaigns
• How to set up email marketing campaigns
• Understanding email marketing performance based on defined KPIs
• Working with newsletter tools and systems
Your Profile:
No specific experience needed, first knowledge about marketing basics helpful.
Department Focus:
- Daily Business (focused on the day-to-day operations and ongoing functions of an organization, providing continuous support for its core business activities)
- Bachelor thesis/student research project
Contact Person: Anne Hille: [email protected]
Location: Pliening; Stuttgart
Skills Required
- No specific prior work experience required
- Basic knowledge of marketing principles
- Bachelor thesis or student research project (student status)
What We Do
TAKKT is a B2B omnichannel distributor of business equipment operating across Europe and North America. Through several sales brands and divisions, it supplies durable equipment and recurring-use specialty items to corporate customers in sectors such as automotive, engineering, government, industrial operations, shipping, and foodservice. Its sales combine e-commerce and e-procurement with print marketing, key-account management, and telesales, serving business customers across multiple markets.
