SW Group Lead

Reposted 6 Days Ago
Be an Early Applicant
Herzliya, ISR
In-Office
Senior level
AdTech • Marketing Tech
The Role
Lead and mentor engineering teams for the SaasLab group, owning the SaaS platform while driving architectural transformation and ensuring reliability and scalability.
Summary Generated by Built In

AppsFlyer is known for its massive backend production. At any given moment thousands of servers are consuming 200+ billion mobile app events daily, crunching our users’ data, serving requests, and communicating on a massive scale. To achieve such scale, our data & microservice architecture is built with the best and latest cutting-edge technologies such as Node.js, Go, Kafka, GraphQL, Neo4j, Redis, BigQuery, AWS, and many more…

The SaasLab group is part of the AFOS (AppsFlyer Operating System) unit which owns the SaaS platform and control plane of AppsFlyer — the foundational layer that manages users, accounts, billing, API gateway, authentication, permissions, and business integrations. SaasLab’s systems serve as the backbone for every product and feature at AppsFlyer, handling millions of API calls daily and supporting thousands of enterprise customers worldwide.

We are looking for an R&D Group Lead to take ownership of the SaasLab group — leading multiple engineering teams responsible for the core platform services that every AppsFlyer product depends on. You will drive the technical vision and execution or architectural transformation while ensuring the reliability and scalability of AppsFlyer’s SaaS foundation.

The position requires a strong architectural mindset, experience leading platform and infrastructure-level work, and the ability to balance long-term technical strategy with continuous delivery of business value.

What you’ll do
  • Lead and mentor a group of engineers and team leads across multiple domains (core entities, access & API gateway, billing & integrations), fostering growth in design, architecture, and people leadership
  • Own the SaaS platform end to end — ensuring high availability, security, and operational excellence of the systems that underpin every AppsFlyer product
  • Drive and execute an architectural transformation: decoupling from legacy data stores, building a resilient domain model, and adopting modern patterns like GraphQL Federation
  • Work closely with product managers and cross-functional stakeholders, taking accountability for group deliveries and ensuring teams ship on time with excellent quality
  • Lead technical initiatives, processes, methodologies, and architectural decisions across the group 
  • Drive AI Products development, SDLC and process improvements via cutting edge tools and methodologies
  • Be a meaningful and major member of AFOS leadership team and influence the unit’s engineering vision, processes, and culture
What you have
  • 3+ years of engineering leadership experience
  • 10+ years of development and design experience
  • Deep experience with SaaS platform systems — identity, access management, billing, multi-tenancy, API gateways, or similar control-plane domains
  • Experience working with high-scale, distributed cloud-based architectures
  • Strong architectural thinking, with a track record of leading complex migrations or modernization initiatives
  • Excellent analytical and interpersonal skills to work successfully with engineers, product owners, and business stakeholders
  • Proven track record of hiring and managing high-performing engineering teams
  • Experience being a part of strong leadership teams, with excellent collaboration skills and a team-player approach
  • High motivation, can-do attitude, and multi-tasking ability
  • B.Sc. in computer science or equivalent experience
Bonus Points
  • Experience managing engineering managers
  • Experience with Node.js, GraphQL, or graph databases (Neo4j)
  • Experience with platform/infrastructure teams that serve internal engineering customers
  • Experience in the ad-tech ecosystem, preferably with hyper-scale systems
  • Being introduced by an AppsFlyer employee

As a global company operating in 19 countries across 5 continents, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.
“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO



Skills Required

  • 3+ years of engineering leadership experience
  • 10+ years of development and design experience
  • Deep experience with SaaS platform systems such as identity, access management, billing
  • Experience working with high-scale, distributed cloud-based architectures
  • Strong architectural thinking and migration/modernization experience
  • Analytical and interpersonal skills
  • Proven track record of hiring and managing high-performing engineering teams
  • Experience with Node.js, GraphQL, or graph databases
  • Experience in the ad-tech ecosystem with hyper-scale systems
  • B.Sc. in computer science or equivalent experience

AppsFlyer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AppsFlyer and has not been reviewed or approved by AppsFlyer.

  • Wellbeing & Lifestyle Benefits Wellbeing support is positioned as a meaningful part of the rewards package, including private health insurance and wellness offerings like fitness classes. Additional extras such as events, work‑from‑home support, and global mobility opportunities are portrayed as adding tangible value beyond cash compensation.
  • Equity Value & Accessibility Equity is framed as broadly accessible, with stock options described as available to all employees. This expands the total rewards mix and can make overall compensation feel stronger even when salary alone is debated.
  • Strong & Reliable Incentives Total compensation in certain technical and revenue roles is presented as capable of reaching competitive levels, implying meaningful upside where role/market fit is strong. Sales compensation is described as potentially attractive on-target, which can reinforce perceived earning opportunity when performance aligns with plan design.

AppsFlyer Insights

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The Company
HQ: San Francisco, CA
1,625 Employees
Year Founded: 2011

What We Do

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

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