GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.
Summary
We’re seeking an innovative and strategic Senior Vice President of Marketing Communications to elevate our brand, strengthen our leadership position, and translate storytelling into business growth. This leader will architect and execute an integrated strategy that brings the GeneDx story to life through events, speaking platforms, earned media, digital and social storytelling, and multimedia content - including podcasts, video, and original digital series.
The ideal candidate blends creative excellence with business acumen - turning brand visibility into measurable growth and meaningful connections with clinicians, researchers, biopharma, and families.
This role is ideal for a seasoned marketing leader who blends creativity with commercial acumen - someone who can shape narratives, lead with data-driven insights, and mobilize teams to deliver measurable impact across key channels.
Job Responsibilities
Brand Leadership
- Help advance a cohesive brand narrative that differentiates the company in genomics, rare disease, and precision medicine.
- Drive global brand awareness and reputation through consistent messaging, visual identity, and tone of voice across all channels and audiences.
- Develop high-impact creative and multimedia content that inspires trust and engagement.
- Create a world-class brand that spans audiences across healthcare, advocacy, government, consumers, and biopharma.
Thought Leadership & Executive Visibility
- Elevate the company’s voice - and its executives - as trusted leaders through strategic speaking opportunities, earned media, and compelling content.
- Partner with R&D, Clinical, and Commercial teams to translate complex science and innovation into accessible, high-impact stories.
- Position GeneDx executives and experts as trusted voices in genomics, health innovation, and data-driven medicine.
- Create a thought leadership roadmap spanning keynotes, panels, podcasts, and editorial contributions.
Integrated Communications Strategy
- Lead and align events, media relations, digital and social channels, and multimedia storytelling into a cohesive engagement strategy that amplifies business priorities.
- Oversee development of plans tied to business milestones, launches, and growth targets, mapped to business goals and nimble environment.
- Develop and oversee original multimedia programs - including podcasts, video storytelling, and educational content - to expand reach and deepen audience connection.
- Manage partnerships and vendor relationships that enhance brand storytelling through creative innovation.
Events & Experiences
- Create signature moments - from industry conferences to owned experiences - that drive awareness, engagement, and lead generation.
- Ensure all events reinforce the company’s brand positioning and thought leadership agenda with optimized budget and clear ROI.
Social & Digital Engagement
- Expand GeneDx’s presence across digital and social channels through strategic content, thought leadership, and executive and employee amplification programs, with a strong focus on LinkedIn.
- Leverage data-driven insights to optimize audience engagement, reach, and performance across platforms.
Business Impact & Measurement
- Define clear success metrics tied to business outcomes.
- Deliver regular performance reporting that connects strategic engagement activities to growth outcomes – share of voice, awareness lift, lead generation, and market influence.
- Regularly report performance and insights to executive leadership.
People Manager
- Yes
Education, Experience, and Skills
Required Experience
- 15+ years of senior leadership experience in brand, marketing, or strategic engagement - ideally in healthcare, biotech, or genomics.
- Proven expertise successfully building and leading world-class teams with demonstrable results.
- Proven success leading integrated brand and engagement strategies driving measurable business growth.
- Deep experience across earned media, events, digital marketing, and multimedia content (podcast, video, storytelling).
- Exceptional storytelling ability, with a talent for translating complex science into clear, compelling narratives.
- Strong executive presence and communication skills; adept at influencing and inspiring across all levels of the organization.
- Analytical mindset with experience linking brand and engagement metrics to revenue and market outcomes.
- Exceptional storytelling, writing, and message-development skills.
- Bachelor’s degree required; advanced degree preferred.
What Success Looks Like
- A cohesive and differentiated GeneDx brand recognized as the trusted leader in genomic-driven medicine.
- Executive and company voices actively shaping the conversation in healthcare innovation and precision medicine.
- Multimedia storytelling that expands brand reach, deepens audience connection, and drives measurable business growth.
- A world-class brand and engagement organization that inspires, informs, and accelerates the adoption of genomics in everyday care.
- A data-driven approach to success with demonstrated impact from awareness to lead generation.
Work Environment
- This is a fully remote position. The employee will work from a home office or other suitable remote location with reliable high-speed internet access. Work is performed in a climate-controlled environment using standard office equipment including computer, phone, and video conferencing tools. Your standard work schedule and hours will be established in collaboration with your leader and may be adjusted to align with evolving business needs.
Physical Demands
This is a sedentary role requiring prolonged periods of sitting while working at a computer. Physical demands include:
- Sitting for extended periods (up to 8 hours per day)
- Repetitive use of hands and fingers for typing and mouse operation
- Visual acuity for reading computer screens and documents
- Ability to communicate effectively via phone and video calls
- Occasional lifting of up to 10 pounds (office supplies, equipment)
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
#LI-REMOTE
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Science - Minded, Patient - Focused.
At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.
Experts in what matters most.
With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry’s genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust.
SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.
From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:
TECHNICAL EXPERTISE
- High-quality testing: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.
- Advanced detection: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.
CLINICAL EXPERTISE
- Thorough analysis: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.
- Customized care: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.
- Impactful discovery: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more diagnostic findings to individuals.
Learn more About Us here.
Our Culture
At GeneDx, we are dedicated to cultivating an environment where creativity and innovation thrive. We believe in the power of community and collaboration, where diverse perspectives are embraced, and every voice contributes to our shared success. Our team is a vibrant mix of professionals who challenge and support each other in equal measure, fostering growth both personally and professionally. When you join us, you're not just taking on a job—you're joining a movement. A movement that champions curiosity, embraces change, and believes in making an impact, one patient at a time. Cultural principles we live by:
- Be bold in our vision & brave in our execution.
- Communicate directly, with empathy.
- Do what we say we're going to do.
- Be adaptable to change.
- Operate with a bias for action.
Benefits include:
- Paid Time Off (PTO)
- Health, Dental, Vision and Life insurance
- 401k Retirement Savings Plan
- Employee Discounts
- Voluntary benefits
GeneDx is an Equal Opportunity Employer.
All privacy policy information can be found here.
Top Skills
What We Do
GeneDx is focused on delivering personalized, actionable insights that improve health outcomes. We sit at the intersection of diagnostics and data science, pairing decades of genomic expertise with an unmatched ability to interpret clinical data at scale.
Our exome and genome testing is among the best in the industry. We expect that it will be even more advanced in the future with the help of Centrellis®, our innovative health information platform. Powered by millions of medical records, Centrellis® integrates digital tools with artificial intelligence to ingest and synthesize clinical and genomic data.
As a result of our robust test menu, including our exome and genome testing, and the comprehensive insights generated by Centrellis®, we are developing a more complete understanding of complex disease than ever before. This translates to faster diagnosis, more effective treatment plans, and enhanced drug discovery.
Our offerings help a whole spectrum of healthcare partners -- clinicians, researchers, health systems, pharmaceutical companies, and payors -- improve patient experiences and advance population health
