SVP Integrated Business Development

Posted 6 Days Ago
Be an Early Applicant
3 Locations
In-Office or Remote
Senior level
Big Data • Marketing Tech • Analytics
The Role
The SVP of Integrated Business Development leads client engagements, develops consultative solutions, and manages cross-functional teams to exceed business goals.
Summary Generated by Built In
The SVP, Integrated Business Development is responsible for working with client, Acxiom, Agency and Partner teams to understand client & sector needs; develop creative consultative solutions that address needs; independently or jointly propose solutions; manage assigned accounts including proactive upsell and business defense.
The successful candidate has a track record of success in delighting customers with innovative thought leadership combined with mastery of fast-paced environments, technical savviness, financial acumen, a unique ability to capture valuable insight through probing questions, and an ability to lead cross-functional dynamic teams.

Key Responsibilities

Thought Leadership & Curiosity

  • Have or demonstrate the ability to rapidly develop advanced understanding of multiple industries (CPG, MFG/Auto, Pharma/Health/Insurance, Financial Services, FinTech, Retail, QSR, etc.).
  • Have or demonstrate the ability to rapidly develop intersecting Martech & Adtech ecosystem knowledge to craft relevant solutions.
  • Demonstrated experience working with, or for, one or more agencies.
  • Demonstrated ability to continuously evolve solutions and push boundaries to match the pace of digital and consumer change.
  • Demonstrated ability to differentiate solutions and offerings from competitors.
  • Commitment to continuously upgrade Acxiom, industry vertical, agency, client and ecosystem knowledge.

Influence & Collaboration

  • Lead through influence a cross-functional team of internal & external stakeholders.
  • Ensure viability of proposed solutions and seamless solution integration between Acxiom, Agency, Partner, and Client teams.

Results

  • Meet and exceed business goals
  • Lead or facilitate contract negotiations

Qualifications:

  • Bachelor's degree and a minimum of 8 years of business development, client management and/or solution selling experience.

Required Experience

  • Experience interfacing with Senior Executive and C-Level Marketers.
  • Knowledge of the Martech, Adtech, Agency, Cloud, Data, Publisher and Partner ecosystems.
  • Experience building business value propositions that quantify client revenue and ROI opportunity.
  • Knowledge of omni-channel engagement (online & offline)
  • Experience managing multiple accounts with multiple initiatives in high-pressure, fast-paced environments.
  • Strong verbal and written communication skills.
  • Strong presentation skills.
  • Creative solutioning and analytical thinking.

Differentiating Experience

  • Within the agency ecosystem, knowledge of a combination of disciplines spanning Strategy, Creative, Production, Customer Journey, Experiential, CX and PR disciplines.
  • Experience speaking on industry panels & events.

Travel: Ability to travel 25 to 85%

#GD17

Primary Location City/State:

New York, New York

Additional Locations (if applicable):

Homebased - Conway

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants:  Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected].

Top Skills

Adtech
Cloud
Data
Martech
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The Company
HQ: Conway, AR
4,482 Employees
Year Founded: 1969

What We Do

cxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG).

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