Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
Crunchyroll is seeking an SVP, Franchise & Title Strategy to transform great anime titles into enduring global franchises that deepen fandom over a lifetime.
Reporting to the Chief Operating Officer, this leader takes the baton after content has been acquired, shaping how titles are nurtured, prioritized, and activated across the Crunchyroll ecosystem. This role does not acquire or license content; it partners closely with the Chief Content Officer once titles enter the Crunchyroll portfolio to maximize their long-term potential.
The SVP, Franchise & Title Strategy will bring together Strategy, Marketing, Commercial lines of business, and Regional teams around a unified view of the portfolio—ensuring priority titles have clear franchise ambitions, the right level of investment, and coordinated activation across markets and fan touchpoints.
The goal is to turn exceptional stories into lasting relationships with fans and build franchises that can grow far beyond a single season or release.
Core Areas of ResponsibilityFranchise & Portfolio Strategy
- Lead Crunchyroll's global franchise strategy, defining how priority titles are developed into enduring franchises.
- Establish franchise priorities, investment levels, and multi-year plans informed by fan insights, market opportunities, and performance.
- Identify opportunities to extend franchises across Crunchyroll's businesses and deepen fan engagement throughout their lifecycle.
Global Title Marketing
- Lead the Title Marketing Strategy function, setting the strategic direction and priorities for major releases.
- Partner with Regional GMs and Marketing teams to translate global title strategies into locally relevant campaigns.
- Develop plans that build audiences, engagement, and fandom before, during, and beyond launch.
Studio & Partner Marketing
- Establish a B2B marketing strategy that reinforces Crunchyroll's value to studios, licensors, and rights holders.
- Develop compelling partner narratives, insights, and case studies that demonstrate Crunchyroll's ability to grow audiences and franchises globally.
- Strengthen partner relationships through strategic marketing initiatives and key industry moments.
Cross-Functional & Team Leadership
- Align Content, Marketing, Regional teams, and commercial businesses around shared franchise priorities and goals.
- Establish integrated planning across title marketing, localization, regional activation, commercial businesses, and franchise development.
- Build and lead a high-performing global team, with clear decision-making, portfolio governance, and accountability.
- Foster a culture of collaboration, high standards, and continuous improvement focused on fans, creators, and business outcomes.
We get excited about candidates, like you, because...
- 15+ years of progressive leadership experience in entertainment, media, streaming, games, consumer products, franchise management, or another IP-driven business.
- Proven success building and growing entertainment franchises over multiple years, with a strong understanding of how to extend IP beyond individual releases.
- Strong strategic and commercial judgment, with experience identifying portfolio opportunities, setting investment priorities, and developing long-term franchise growth plans.
- Experience growing franchises across streaming, theatrical, games, commerce, consumer products, publishing, events, and other fan experiences.
- Deep experience partnering with creators, studios, publishers, licensors, and rights holders, ideally including Japanese partners.
- Strong international experience, with the ability to balance global franchise ambitions, partner priorities, and local market needs.
- Proven ability to lead and influence cross-functional teams, aligning Content, Marketing, Product, Commercial, and Regional leaders around shared goals.
- Native to business-level proficiency in Japanese and English.
- Direct anime and Japanese entertainment experience is highly desirable. Candidates from adjacent fandom-driven businesses should bring strong franchise-building experience and an understanding of creator and rights-holder relationships.
- Bachelor's degree or equivalent practical experience required. Demonstrated results and industry expertise will be valued more heavily than academic background.
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Skills Required
- 15+ years of progressive leadership experience in entertainment, media, streaming, games, consumer products, franchise management, or another IP-driven business
- Proven success building and growing entertainment franchises over multiple years
- Strong understanding of extending intellectual property beyond individual releases
- Strong strategic and commercial judgment, including portfolio opportunity identification, investment prioritization, and long-term franchise planning
- Experience growing franchises across streaming, theatrical, games, commerce, consumer products, publishing, events, and other fan experiences
- Experience partnering with creators, studios, publishers, licensors, and rights holders
- Strong international experience balancing global franchise ambitions, partner priorities, and local market needs
- Proven ability to lead and influence cross-functional Content, Marketing, Product, Commercial, and Regional teams
- Native to business-level proficiency in Japanese and English
- Bachelor's degree or equivalent practical experience
- Direct anime and Japanese entertainment experience
- Franchise-building experience and understanding of creator and rights-holder relationships for candidates from adjacent fandom-driven businesses
Crunchyroll Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Crunchyroll and has not been reviewed or approved by Crunchyroll.
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Healthcare Strength — Health coverage includes medical, dental, and vision with multiple plan options plus mental-health/EAP resources, and some plans are described as having low premiums or even fully covered options.
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Leave & Time Off Breadth — Time off is presented as flexible or unlimited and is augmented by additional company holidays such as summer Fridays and a year-end shutdown.
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Retirement Support — Retirement benefits include a 401(k) with a company match that is noted as meaningful and in some cases matched per paycheck.
Crunchyroll Insights
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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