SVP, Data Solutions

Job Description

Who We Are

What You'll Do

New Business: 15%

• Participation in relevant pitches
• Represent audience strategy and agency capabilities across data solutions and advertising technology
• Identify opportunities within existing accounts as companies look to evolve marketing techniques using data and technology

Capabilities Development: 45%

• Define and develop structure of a data solutions service & activation team.  This includes role definition and articulating integration points and process with existing Activation, Analytics, AdOps teams.
• Define preferred, full and complementary tech stack offering for the entertainment accounts on the West Coast
• Audience planning & activation: explore new data strategies to push agency capabilities to maximize performance for entertainment clients as well as explore third-party partnerships to expand coverage across the client’s business lines.
• Build measurement methodology with Analytics practice to ensure accurate performance of the audience strategies
• Collaborate with linear/addressable TV, OOH, and Digital leads on data activation and audience segmentation process
• Oversee development and maintenance of proprietary business and media dashboards for clients, business stakeholders, and activation teams where needed.

Media Activation: 20%

• Oversee Programmatic activation across the Entertainment portfolio on the West Coast
• Budget development and forecasting
• Collaboration techniques and tools for the execution of cross-channel marketing inclusive of owned channels

Thought Leadership: 20%

• Attend CMO conversations for existing clients around data & advertising technology
• Provide consultation to internal brand teams across accounts
• Output POVs of industry trends and research

Qualifications

Required: 

• Experience with data strategy, partnerships and application to relevant business category. 
• Programmatic strategy and buying expertise, specifically The Trade Desk and DV360. 
• Strong presentation skills. 
• Managed and trained highly functional teams.

Preferred:

• Previous experience working on entertainment accounts and/or fast-paced performance-based business categories.

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Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role.  As an organization, we take an aptitude and competency-based hiring approach.  We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.