VP, Commercial Strategy and Operations

Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.

Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

Performance matters. We take pride in it. We own it. We show up for one another and for our communities.

Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.

JOB DESCRIPTION:

Driven Brands is seeking a Vice President of Commercial Partnerships to lead the acquisition, development, and expansion of strategic enterprise partnerships that drive demand across the Driven Brands platform.

This role will be responsible for building and scaling a robust pipeline of high-value B2B and B2B2C partnerships while expanding revenue and transaction volume from existing national accounts. The role will focus on identifying organizations that influence vehicle service spending and converting those relationships into scalable, long-term partnerships that generate demand for Driven Brands’ portfolio of services.

The Vice President will oversee the existing Driven Fleet organization and lead the development of a new B2B2C partnerships team focused on corporate benefits programs, membership ecosystems, insurance partnerships, and other demand-generation channels outside of traditional retail marketing.

This role requires a proven enterprise partnership leader with the ability to both hunt for new strategic accounts and farm existing relationships to maximize long-term value.

The position reports directly to the Chief Commercial Officer and will work closely with senior leadership across Driven Brands to accelerate profitable growth across the company’s portfolio of brands.

Enterprise Partnership Acquisition

• Build and maintain a robust pipeline of enterprise partnership opportunities that drive vehicle service demand across the Driven Brands network

• Identify, target, and secure partnerships with organizations that influence or control vehicle service spending

• Personally lead negotiations and closing of high-value enterprise partnerships

• Develop repeatable playbooks and processes for identifying and acquiring new strategic partners

• Establish and manage pipeline discipline, forecasting processes, and CRM tracking to support scalable growth

Expansion of Existing Partnerships

• Drive revenue and transaction growth across existing fleet and commercial partnerships

• Develop programs to increase service adoption, frequency, and cross-brand utilization within partner ecosystems

• Expand the value of national and regional partner relationships through co-marketing initiatives, incentives, and integrated service programs

• Cultivate long-term relationships with key enterprise clients to ensure sustained growth and retention

B2B2C Partnership Development

• Build and lead a new B2B2C partnerships function focused on demand generation through partner ecosystems

• Develop strategic partnerships with organizations that provide access to large consumer populations through employer benefits, memberships, or digital platforms

• Identify scalable opportunities that can drive demand across multiple Driven Brands service offerings

Potential partner categories may include:

• National and regional fleet operators

• Corporate employee benefit platforms

• Insurance providers and warranty administrators

• Membership organizations and affinity groups

• Gig economy and delivery fleet platforms

• Automotive marketplaces and vehicle ownership platforms

• Large employer networks and consumer loyalty ecosystems

Leadership and Organizational Development

• Lead and develop the Driven Fleet team, managing national and regional fleet partnerships

• Build and scale a B2B2C partnerships team

• Recruit, mentor, and develop high-performing sales and partnership professionals

• Establish performance metrics and accountability structures across the organization

Strategy and Go-To-Market Execution

• Develop and execute a comprehensive go-to-market strategy for commercial partnerships aligned with Driven Brands’ growth strategy

• Create scalable frameworks for partnership acquisition, activation, and growth

• Integrate partnership programs across Driven Brands’ service platforms, including Take 5 Oil Change, Auto Glass Now, Maaco, CARSTAR, and other brands

• Ensure partnership initiatives align with operational capabilities and deliver profitable growth

Financial and Operational Oversight

• Establish KPIs and reporting frameworks to measure partnership performance and pipeline development

• Manage departmental budgets

• Monitor program performance, ROI, and profitability across all partnership initiatives

Success in This Role Will Be Measured By

• Growth in revenue generated from B2B and B2B2C partnerships

• Number and value of new enterprise partnerships launched annually

• Pipeline coverage relative to annual partnership revenue targets

• Transaction growth driven through partner ecosystems

• Expansion and retention of existing national partner relationships

• Must be able to work in the United States on an on-going basis without company sponsorship

• Bachelor’s degree in Business, Marketing, or a related field required; MBA or advanced degree preferred

• 10+ years of experience in enterprise sales, strategic partnerships, or commercial development roles

• Proven track record of personally sourcing and closing large enterprise partnerships that generate meaningful revenue impact

• Demonstrated success building and managing enterprise partnership pipelines and sales organizations

• Experience identifying, targeting, engaging, and managing large corporate accounts

• Ability to build and expand long-term strategic partnerships that generate recurring revenue

• Experience launching partnerships that require operational integration across large service networks

• Strong strategic thinking combined with hands-on execution capability

• Excellent negotiation, relationship management, and communication skills

• Experience in automotive services, fleet management, consumer services, or multi-location service businesses is a plus

• Experience working with digital platforms, benefits providers, or membership ecosystems is advantageous

• Ability to manage multiple priorities in a fast-paced, dynamic environment

Leadership Characteristics

• A hunter mentality with the discipline to build a consistent pipeline of enterprise opportunities

• The ability to both acquire new strategic accounts and expand existing partnerships

• A results-oriented mindset focused on revenue growth and partnership activation

• Strong executive presence and the ability to engage senior decision-makers at large organizations

• A collaborative leadership style capable of aligning internal stakeholders across a multi-brand organization

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Position Location:

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Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

Get early access to 50% of your earned wages at any time through our myFlexPay program.