The Role
The SVP leads sales growth in the Beverage Alcohol sector, manages high-performing teams, and drives client partnerships while refining strategies for sustained performance and revenue expansion.
Summary Generated by Built In
The SVP for Beverage Alcohol Business Development & Client Partnerships is a hands-on, client-facing sales leader who drives predictable growth, strengthens executive relationships, and elevates team performance in a dynamic market. This leader brings a growth mindset and a test-and-learn approach—designing strategies, experimenting thoughtfully, and navigating obstacles with creativity. They partner with the current team to amplify strengths, clarify focus, and continuously improve playbooks and operating rhythms. The role balances strategy with daily execution, leading by example in front of clients and prospects to deliver net-new logos, expansion, retention, and disciplined margins.
What You Will Do
- Lead and enable a high-performing sales and account team through clear goals, practical coaching, and consistent operating cadences that improve win rates, velocity, and productivity.
- Serve as an executive sponsor and active co-seller for priority pursuits and key accounts, engaging directly in discovery, value framing, solution shaping, QBRs, and renewal/expansion.
- Build a scalable growth engine: refine Ideal Customer Profiles, offers, packaging, and partner motions; orchestrate Account Based Marketing, outbound, and thought leadership to create qualified pipeline and booked revenue.
- Run a focused test-and-learn portfolio (segments, solutions, partnerships, pricing) to identify repeatable motions and scale what works.
- Establish pragmatic KPIs and review rhythms (pipeline coverage, conversion, velocity, deal size, net revenue retention, gross margin) and adjust plans based on leading indicators.
- Translate omni-channel marketing and commercial technology capabilities into clear business outcomes for suppliers, distributors, and retail partners; act as the voice of the customer to accelerate speed to market.
- Collaborate across a matrixed organization to surface risks and opportunities; align cross-functional partners on solution roadmaps and near-term priorities.
- Represent Ansira credibly at industry events and across social platforms; cultivate senior relationships and create market pull through informed points of view.
- People-first enablement: build trust, create clarity, and develop talent while setting high standards and celebrating progress.
- Professional candor and principled challenge: align teams and clients on effective paths to outcomes.
- Relentless growth mindset: experiment, learn quickly, and scale what works to serve clients and the business.
- Client-centered presence: maintain regular, meaningful engagement with clients and prospects to stay close to needs, outcomes, and value realization.
- Consistent growth in net-new logos, revenue expansion, and net revenue retention at target margins.
- Delivers a confident, effective team with a healthy pipeline, strong forecast accuracy, and high seller productivity.
- Repeatable, documented plays that shorten cycles and increase win rates across priority segments and offerings.
- Strong executive relationships that translate into qualified opportunities and strategic partnerships.
- Deep Beverage Alcohol expertise and credibility across the distributed ecosystem, with fluency in omni-channel marketing and commercial technology.
- Proven leadership of sales and account teams with measurable improvements in performance during challenging market conditions, achieved through enablement, clear expectations, and data-informed management.
- Mastery of consultative, complex sales to C-level buyers; experience with full- service engagements and ongoing run/support models.
- Strong business acumen and data literacy; ability to diagnose performance, refine plans, and act decisively.
- Exceptional executive communication and relationship skills; adept at translating advanced technical and marketing concepts into clear business value.
- Comfort operating in matrixed, PE-backed environments; proactive, resourceful, and calm under pressure.
- Bachelor’s degree in Business, Marketing, or related field, or equivalent combination of education and experience
- 10+ years of relevant Bev Alc or closely related industry experience.
- 10+ years in consultative business development with a record of exceeding quotas and closing large, complex cycles; origination experience a plus.
- Experience managing budgets with accountability for growth, margin, and sales productivity goals.
- Proficiency with CRM and marketing automation (e.g., Salesforce, HubSpot) and a data-driven approach to pipeline and performance management.
This description reflects the primary responsibilities and is not exhaustive. Duties may evolve to meet business needs.
Top Skills
Hubspot
Salesforce
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The Company
What We Do
An independent, global marketing technology and services firm, Ansira believes in transparent partnerships to meet clients where they are on their customer experience journey. Ansira designs relevant, persuasive experiences for all the right moments; strengthening relationships, cultivating brand loyalists, and assuring profitable client growth. Teams operating across the US, Europe, South Asia, and Oceania, arm brands and their channel sales ecosystems with digital offerings, channel partner marketing technology and services, and local marketing technology to make these experiences possible.
