[What the role is]
Support Sentosa's MICE business growth through sales administration, client relationship management, proposal development, stakeholder coordination, and business development activities. The role ensures seamless handling of sales enquiries, event-related administration, billing processes, partner engagement, and familiarisation programmes while delivering excellent customer service and supporting revenue generation.[What you will be working on]
Manage Enquiries & Sales Administration: Serve as the primary point of contact for incoming MICE enquiries from international and local clients, ensuring prompt, professional, and accurate responses.
Develop Sales Proposals: Prepare and present compelling MICE proposals, contracts, and bid documents for Sentosa venues, products, and packages to potential clients.
Oversee Billing & Procurement: Manage the billing and invoicing process, ensuring accuracy and timeliness. Handle procurement-related paperwork and processes in compliance with government guidelines (GeBIZ) where applicable.
Coordinate Familiarisation (FAM) Trips: Plan, coordinate, and execute familiarisation trips for international MICE partners, travel agents, and corporate clients to showcase Sentosa's venue and experience offerings. This includes curating tailored itineraries and hosting participants.
Collaborate with Stakeholders & Island Partners: Work closely with internal teams (Marketing, Operations, Product) and external island partners (hotels, attractions, F&B outlets) to create integrated delegate offerings and ensure seamless event administration and execution.
Maintain Client Database: Develop and maintain an International MICE and Local Corporate Database to facilitate lead generation and follow-up activities.
Support Business Development: Support proactive outreach to generate new business opportunities through associations, corporates, and international channels.
Foster Relationships: Foster and enhance active communication and strong relationships with MICE organizers and corporate clients.
Prepare Sales Reports: Support in the preparation and periodic monitoring of sales reports and performance dashboards as necessary.
Undertake Duties: Undertake any other duties and tasks as assigned by the management.
[What we are looking for]
Diploma/Degree in a relevant discipline.
2-3 years of experience in MICE, hospitality, tourism, events, sales support, or business development.
Strong customer service, communication, and stakeholder management skills.
Experience in proposal preparation, sales administration, and reporting.
Knowledge of billing, procurement, and GeBIZ processes is advantageous.
Proficient in Microsoft Office and database management.
Organised, detail-oriented, and able to manage multiple tasks effectively.
A collaborative team player with strong problem-solving abilities.
Skills Required
- Diploma or Degree in a relevant discipline
- 2-3 years of experience in MICE, hospitality, tourism, events, sales support, or business development
- Strong customer service, communication, and stakeholder management skills
- Experience in proposal preparation, sales administration, and reporting
- Knowledge of billing, procurement, and GeBIZ processes
- Proficient in Microsoft Office and database management
- Organised, detail-oriented, and able to manage multiple tasks effectively
- Collaborative team player with strong problem-solving abilities
What We Do
The Singapore Economic Development Board (EDB) is a government agency responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. It undertakes investment promotion and industry development.
