Supervisor, Social Media

DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page.

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Position Overview:We’re seeking a strategic, collaborative and detail-oriented candidate to lead the development and execution of organic and paid social media campaigns that drive brand awareness and engagement.
The Supervisor, Social Media leads a team of social media professionals and will serve as the connector between the social media team, internal stakeholders, cross-functional teams to ensure all social content is on-brand, on-strategy, and optimized for performance. This role requires strong organizational and project management skills, and the ability to work in a fast-paced environment with a proactive and collaborative spirit. The Supervisor, Social Media will have knowledge in social media best-practices and trends.
This role is responsible for leading social media campaigns that bring DigiKey’s brand story to life across platforms. We’re looking for someone who can pair creative vision with strategic rigor—concepting big ideas, shaping engaging storytelling, and ensuring execution drives both community engagement and business results.
This person will manage our content calendar, and collaborate closely with our Marketing, Communications, Creative and content teams.

Responsibilities:

• Lead the social media team and manage team workflows and processes. 

• Manage the social media content calendar, ensuring strategic and timely rollout across platforms. 

• Lead social organic and paid strategy for campaigns and product launches, developing big ideas that drive engagement and brand storytelling. 

• Concept, brief, and execute cross-channel paid targeting and social media campaigns. 

• Partner with cross-functional teams to produce trend-driven, platform-native content that breaks through the feed. 

• Monitor cultural trends and consumer conversations to proactively inform content strategy. 

• Support monthly and campaign-level social reporting, translating performance metrics into actionable insights and recommendations. 

• Refine social operations, workflows, and publishing processes to drive team efficiency and scalability. 

Minimum/Essential Qualifications: 

• Bachelor’s degree or equivalent work experience, preferably in the Social Media, Marketing, or Communications field. 

• 3+ years of social media experience or in a related field, including time in a creative or strategic role. 

• 1+ years of leadership experience. 

• Strong track record of leading cross-functional social campaigns and collaborating with creative partners. 

• Deep expertise in X, Facebook, TikTok, Instagram, YouTube and emerging social platforms—from trend cycles to content formats. 

• Proficiency in analytics tools (e.g. Google Analytics, native platform insights), comfortable with Excel, and ability to distill complex data into compelling takeaways. 

• Experience with enterprise social media tools (e.g. Sprout, Hootsuite, Sprinklr, Buffer, etc.) 

• Strong project management skills and ability to manage multiple campaigns and priorities. 

• Highly collaborative with a strong ability to build relationships with co-workers and keep others informed. 

• Strong organization and time management skills. 

• Effective communication, copywriting and presentation skills. 

• Ability to collaborate within department and cross-functionally. 

• A growth mindset and passion for experimenting with new ideas, formats, and platforms. 

• Able to work in a fast-paced environment. 

• Able to effectively and efficiently multi-task and triage multiple priorities.  

• This is a hybrid role that will report to the Thief River Falls, MN campus. 

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. 

Physical Requirements:

• Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen

• Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body

Compensation:

The base pay range for this position is:

$68,000

to

$90,000

Many factors influence the determination of base pay within a range, including the candidate’s work experience in related roles; the candidate’s knowledge, skills, capabilities, and performance; the relative pay of other DigiKey employees in similar roles; and the budget available for the position.

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Must be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future. The employer does not offer immigration sponsorship for this opportunity.

DigiKey Electronics is an Equal Opportunity Employer. We encourage all qualified candidates, including protected veterans and individuals with disabilities, and to apply and be considered for open positions.

If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or [email protected].

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