Canvas Worldwide

Supervisor, Paid Social (Kia)

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El Segundo, CA, USA

Hybrid

AdTech • Marketing Tech

The Role

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

The Supervisor, Paid Social is responsible for oversight of the Canvas Worldwide paid social product (planning, buying, execution) in support of client accounts. There are 3 main duties required of this role: Paid social planning and implementation, account management, and team management and leadership.

Responsibilities

Ideate and plan Paid Social campaigns across relevant environments (Facebook/Instagram, Twitter, Pinterest, Linkedin, Snapchat)
Translate client business goals and marketing objectives into digital objectives/strategies
Prepare and present strategic media recommendations to client and agency management, including objectives, strategy, rationale, and all backup materials
Keep abreast of current events, social/digital media trends and any target market industry trends that impact business
Manage day-to-day paid social activity and ensure delivery to a consistently high standard, cost effective and in line with business targets
Manage client media budgets including monthly forecasting of spend, pacing, and efficient delivery
Continuous optimization of bid strategies and A/B testing of creative, ad unit, and landing pages to maximize conversion rates
Implement 3rd party audiences as part of media buys, according to strategy; evaluate and test new ad units and audiences
Provide reporting as needed through partners (Facebook/Twitter) or 3rd parties (Google Analytics, Omniture, Facebook FMPs, etc.)
Manage and follow quality assurance checklists and adherence to brand guidelines (legal, privacy, content, etc.)
Collaborate with Director, Paid Social in setting paid social strategies and developing appropriate media plans
Supervise, guide and counsel Paid Social Specialists on all day-to-day activities and ensure that all processes are followed
Train specialists in social media and marketing disciplines as well as the specifics of the client’s business and industry
Assist in interviewing, hiring, training, mentoring, developing, and evaluating team members
Foster integration & coordination between social and planning teams
Develop and maintain strong relationships between agency team and partners

Qualifications

At least 3+ years of Paid Social experience (preferably at an agency with expert knowledge of Social platforms)
Strong quantitative skills, including analytical abilities
Advanced Excel proficiency, in addition to proficiency in MS Suite at-large: Word/ PowerPoint
Extremely detail-oriented, with clear and proven organizational skills
Demonstrated knowledge of social media management tools/platforms
Must be a skilled relationship builder and business partner
Must have the ability to synthesize large amounts of data into actionable information
Experience working closely with other media teams focused on Television Buying, Display Buying, Strategic Planning & Intelligence, Analytics, Community Management, Content Development & Creative, Influencer Activation, Invention and Marketplace Buying (i.e. Search)
Strong knowledge of all relevant social platform UIs and capabilities, relevant API management platforms and strong knowledge of Tier II vendors and capabilities
Demonstrated success in using the most advanced targeting/retargeting tactics in social media to drive client business objectives

Yearly compensation: $80,000-$90,000 salary range

Salary and Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.

In-Office Work Schedule

This is a hybrid role, requiring a minimum of 2 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring

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Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's and more. At Canvas, assumptions are left behind, everything is questioned, and in the process, the unexpected—sometimes even magical—happens daily. So, if you’re bold enough to Challenge the Comfortable… then we want YOU to come work for the most innovative agency in the country!