Supervisor, Media Strategy

Tombras, a 400+ person, full-service, national advertising agency with a digital mindset, is seeking a Supervisor, Media Strategy.

Where you’ll be working: Knoxville or Atlanta. Relocation assistance may be provided.

As a Supervisor, Media Strategy you’ll be responsible for developing a cross-channel media strategy across digital and traditional channels and leading a team through the implementation, reporting and optimization of campaigns designed to exceed client expectations. In addition to being an expert media strategist, the Integrated Media Supervisor is a strong leader, capable of effectively leading a team of digital media planners and buyers and coordinating plans with the Traditional media, Integrated Social, Integrated Search and Analytics departments. 

What you'll be doing:

• Assist the Associate Media Director in setting overall strategic direction for digital and traditional media campaigns and determining which performance metrics will be used to track campaign success
• Lead a digital planning/buying team to support campaign development and execution
• Integrate digital and traditional media campaign recommendations in a seamless way that marries the various disciplines into one cohesive strategy that meets client goals
• Coordinate with members of the Integrated Search and Integrated Social teams and include their tactics in the overall media mix, as needed
• Build and update media flowcharts and manage buy authorizations
• Oversee the implementation and activation of client-approved media campaigns
• Work hand-in-hand with our Analytics team to ensure proper tracking of campaigns
• Responsible for pre and post launch quality assurance and campaign optimization
• Deliver reporting that uncovers actionable insights into campaign performance
• Provide thought leadership by staying abreast of media research and industry trends
• Remain dedicated to the personal growth and training/mentoring of your team

What you bring:

• 7+ years of hands-on experience with planning and buying of digital and traditional media with a working knowledge of paid search, paid social and programmatic
• 2+ years of team management and cross-department collaboration
• Proficiency with DCM is required and experience with PRISMA and NetSuite is a plus
• Solid understanding of digital tracking concepts and trafficking process is required
• Creativity in developing strategic media plans and critical thinking to provide rationale
• Capable of seeing the “big picture” – not just by campaign but also by client
• Accountable for meeting tight deadlines in a fast-paced environment
• Strong work ethic (self-starter) that thrives in an entrepreneurial environment
• Excellent communication skills (both written and oral)

Why Join Tombras' Media team? 

We're a media person's dream: data AND creatively driven. Work with leading clients in a variety of categories, working daily with award-winning channel teams and we are industry leaders in building cutting edge partnerships, driving innovation, storytelling and bringing it all together with our top-notch analytics practice. 

Why you’ll want to work at Tombras:

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was named Ad Age's 2024 Independent Agency of the Year and an AdAge A-List Standout Agency in 2022 and 2023.

Tombras Benefits:

Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.

Dog-friendly office(Knoxville)

Unlimited PTO

Generous parental leave for primary and non-primary caregivers. 

Medical (PPO or High Deductible option) for employee + dependents

401(k) Participation + 3% employer match

Employer-paid Dental & Vision 

A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. 

New, Modern building in Downtown Knoxville

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. 

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.