About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Ogilvy fue fundada en 1948 por David Ogilvy. David creó una cultura que respeta y se preocupa profundamente por su gente y sus clientes. Nuestra misión es inspirar a personas y marcas para generar un impacto, y nos comprometemos a atraer, desarrollar y retener el mejor talento de la industria.
Objetivo del PuestoBuscamos un/a Influencer Marketing Specialist dinámico/a, analítico/a y con gran visión creativa para integrarse en nuestro departamento de Influencer Marketing. Tu misión principal será brindar soporte transversal a las distintas cuentas y equipos de la agencia en las propuestas, llevando a cabo desde la identificación y contratación de creadores hasta la ejecución táctica de campañas de contenido, UGC, activaciones en TikTok Shop así como detección de tendencias digitales.
Funciones y Responsabilidades Principales- Scouting y Mapeo de Creadores: Identificar, evaluar y seleccionar perfiles de influencers, talentos y creadores de contenido (nano, micro, macro y celebridades) adecuados para cada cliente o campaña.
- Negociación y Contratación: Gestionar el contacto directo o con agencias de representación, negociación de tarifas, revisión y formalización de contratos y control de entregables/fechas.
- Elaboración de Briefings y Calendarios: Crear briefings claros, atractivos y accionables para los creadores, así como definir y supervisar los calendarios de publicación y procesos de aprobación.
- Estrategia UGC (User Generated Content): Coordinar la producción de contenidos orgánicos y pagados orientados a conversión y branding.
- Gestión de TikTok Shop y Social Commerce: Desarrollar y ejecutar acciones tácticas en TikTok Shop (afiliados, livestreams, campañas de producto), coordinando muestras (seeding) y optimizando rendimiento.
- Trendspotting & Social Listening: Detectar activamente tendencias en TikTok, Instagram, YouTube y nuevas plataformas para proponer ideas innovadoras y reactivas a las marcas de la agencia.
- Coordinación Transversal: Colaborar codo con codo con los equipos de Cuentas, Creatividad, Media y Social Media para integrar el canal de influencers en la estrategia global.
- Reporting y Medición de Resultados: Analizar métricas clave y elaborar informes post-campaña con aprendizajes e insights accionables.
- Experiencia: Mínimo 3 a 5 años de experiencia demostrable en roles similares dentro de agencia de marketing/comunicación o departamento de Influencer Marketing / PR.
- Nivel de Inglés: Alto, tanto hablado como escrito (imprescindible para negociación con perfiles internacionales y contacto con clientes).
- Nativo/a Digital: Dominio profundo del ecosistema de redes sociales (TikTok, Instagram, YouTube, Twitch, Pinterest, etc.) y compresión natural de la cultura de internet y sus narrativas.
- Conocimiento de Herramientas: Uso de plataformas de gestión/analítica de influencers (Kolsquare, Influencity, CreatorIQ, o similares).
- Social Commerce: Conocimiento práctico o experiencia previa trabajando con TikTok Shop, programas de afiliación y campañas de seeding.
- Capacidad de negociación e interlocución: Facilidad para tratar con creadores, representantes y clientes.
- Organización y rigor: Capacidad para gestionar múltiples campañas y calendarios simultáneamente sin perder atención al detalle.
- Proactividad y creatividad: Actitud orientada a proponer ideas frescas y soluciones rápidas.
- Trabajo en equipo y flexibilidad: Adaptabilidad para dar soporte transversal a diferentes cuentas e industrias dentro de la agencia.
- Horario de lunes a jueves de 09:00 a 18:00 con una hora para comer, y los viernes de 09:00 a 15:00. Durante julio y agosto, el horario de trabajo será de 09:00 a 15:00.
- Ubicación: Calle Ríos Rosas, 26, 28003 Madrid.
- Horario flexible de entrada.
How We’ll Support You
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [email protected]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.
Skills Required
- 3 to 5 years of demonstrated experience in similar roles within a marketing or communications agency, influencer marketing, or PR department
- High level of spoken and written English
- Deep knowledge of social media platforms including TikTok, Instagram, YouTube, Twitch, and Pinterest
- Experience using influencer management and analytics platforms such as Kolsquare, Influencity, or CreatorIQ
- Practical knowledge or prior experience with TikTok Shop, affiliate programs, and seeding campaigns
- Negotiation and communication skills with creators, representatives, and clients
- Organization and attention to detail while managing multiple campaigns and calendars
- Proactivity, creativity, teamwork, adaptability, and flexibility
Ogilvy Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ogilvy and has not been reviewed or approved by Ogilvy.
-
Healthcare Strength — Healthcare coverage is described as comprehensive in several markets, with medical, dental, and vision plans alongside mental health support options. Wellness supports such as EAP access and gym-related perks are also described as part of the package.
-
Retirement Support — Retirement benefits are positioned as a meaningful component of total rewards, including 401(k) matching in the US. In the UK example provided, pension contributions are described as robust and potentially high after probation.
-
Leave & Time Off Breadth — Time-off benefits are described as relatively broad in some locations, including sizeable annual leave and additional days such as a birthday off and volunteering time. Parental leave is also portrayed as enhanced in certain markets.
Ogilvy Insights
What We Do
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities.
