Supervisor, Creator Marketing

Position Description

Role: Supervisor, Creator Marketing
Team: Connections
Location: Toronto (Hybrid)

Company Overview
Salt XC is a full-service agency with an ambition to earn the world’s attention. Our core philosophy of Connected Creativity™ grounds us in a cross-disciplinary collaborative approach to ideation and planning that helps unlock the power of different perspectives, delivering new and effective solutions. The best results start with different ideas.

Role Overview

The Supervisor of Creator Marketing supports the Associate Director and Managing Director on client/program strategy while managing and developing a high-performance team. This role is pivotal in executing with excellence and driving measurable impact for brands. The Supervisor oversees a portfolio of clients/brands and serves as the key day-to-day client lead, delivering updates, presentations, and recommendations with credibility.

Ideal Candidate:
Data-driven, results-oriented, highly organized, and passionate about producing engaging, impactful, and action-driving creator campaigns for brands.

Core Responsibilities

• Strategic Collaboration: Work with the AD/MD to develop, execute, and communicate client strategies.
• Technology Utilization: Ensure the team uses Salt's tech stack, tools, and processes for speed, accuracy, and impact.
• Team Leadership: Guide the team to brief creators, delivering engaging, authentic content.
• Project Management: Maintain detailed workback schedules, ensuring clear ownership and defined outcomes.
• Time Management: Coordinate timelines and deliverables to meet project objectives and client expectations.
• Data Deployment: Use data for reporting and storytelling.
• KPI Development: Create KPI-centred performance snapshots and reports.
• Coaching: Provide active coaching to junior team members, fostering growth and skill development.
• Knowledge Sharing: Support AD in facilitating knowledge-sharing across internal teams, clients, and creators.
• Integration Oversight: Ensure successful integration between creator and media teams.
• KPI Monitoring: Keep track of client KPIs, sharing info with AD/MD, and making optimization recommendations.
• Debrief Process: Reflect on closed projects, recommending improvements for future projects.
• Trend Activation: Identify and leverage emerging platform trends to drive engagement.
• Client Planning: Manage day-to-day client planning, prioritizing tasks based on objectives and KPIs.
• Issue Resolution: Identify challenges and opportunities, escalating issues as needed.
• Agency Support: Support agency projects and new business presentations as required.

Experience & Skills

• Experience: 5-8 years in influencer marketing with a track record of delivering results.
• Education: Bachelor’s degree or equivalent.
• Hands-On Experience: Influencer discovery, management, boosting, and reporting.
• Industry Knowledge: Strong understanding of the influencer landscape with established relationships in North America.
• Client Management: Confidence in managing client relationships effectively.
• Contract Management: Experience with contracts and legal considerations for influencers; strong understanding of FTC and Ad Standards guidelines.
• Communication: Excellent communication and presentation skills.
• Campaign Management: Experience managing complex, multi-platform campaigns and collaborating with creators.
• Problem Solving: Ability to solve problems quickly and escalate issues as required.
• Data Translation: Passion for translating data into actionable insights and recommendations.
• Leadership: Strong leadership skills with a focus on mentorship and team development.
• Operational Excellence: Commitment to driving measurable results.
• Creativity: Demonstrated creative and innovative thinking, willing to roll up sleeves and get the job done.

Salt’s Values

• Salt of the Earth: Humble, hardworking, honest, kind, fun to work with, trusting, and respectful.
• Do What's Right: No shortcuts; doing what is right, not what is easy or expected.
• Earn It: Hardworking, earning respect, results, and praise.
• Make Things Better: Always looking for better ways, being curious, passionate, and solutions-oriented.
• Seek Different Perspectives: Embracing differences, challenging perspectives, and fostering creativity.

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.