Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
Job Overview: As a Social Media Manager/Analyst, you will lead the strategic analysis and optimization of your assigned brand’s social media presence, ensuring high-performing, impactful campaigns. You’ll use deep insights from social listening and analytics to inform content creation, community engagement, and campaign execution. Your role is crucial for translating complex data into actionable strategies that significantly enhance our brand visibility and community growth.
Key Responsibilities:
- Lead robust social listening initiatives to capture real-time insights, trends, and community sentiments.
- Conduct detailed analytics on campaign performance, including engagement, reach, brand sentiment, and ROI.
- Regularly present data-driven recommendations to internal teams, clearly articulating strategic adjustments and optimizations.
- Collaborate closely with community managers and creators to ensure content is effectively tailored and optimized for each platform and community.
- Continuously monitor competitive activities and benchmark performance to inform proactive strategy adjustments.
Preferred Qualifications:
- 3-5 years of experience in social media analytics, digital marketing, or related analytical roles.
- Expertise with social analytics platforms such as Sprinklr, Convosight, Similarweb, and Google Analytics.
- Strong analytical skills, with the ability to interpret complex data sets into clear strategic insights.
- Proven success in presenting insights to stakeholders, influencing decision-making through robust data storytelling.
- Deep familiarity with optimization techniques and algorithms of TikTok, YouTube, Instagram, and Reddit.
Tools Proficiency:
- Advanced analytics platforms (Google Analytics, Sprinklr, Similarweb)
- Social listening tools (Convosight, Brandwatch)
- Data visualization tools (Tableau, PowerBI, Google Data Studio, or similar)
- Project management and collaboration tools (Monday, Asana, JIRA, Slack, etc.)
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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What We Do
Born to make the best work, brilliantly. We combine craft insight and technology to bring your creative work to life. Hogarth was founded 15 years ago and has grown from a start-up to over 6000 people, across 35 cities worldwide and is now part of the WPP family. Our rapid growth continues to drive us forward making Hogarth an exciting place to work and a great place to achieve your career ambitions.
