As the Student Marketeer Team Lead (SMTL), you will support the Field Marketing Specialist (FMS) in driving brand image and product trial in your market, in addition to your role as a Student Marketeer (SM). Your primary functions are to assist the FMS and SM efforts in your market, support key areas of student marketeer tool management, planning & in-field/on-campus execution. You will support the FMS planning efforts to build brand awareness on campus, increase sales in-market and on campus, and drive product trial (direct/indirect). You are responsible for providing feedback on campus & in-market activities, and acting as a support in team recruitment, onboarding, training, and activations.
Job DescriptionFMS AND TEAM SUPPORT
Support your team in the field through demonstration of expert Brand and Product knowledge
Support FMS in motivating and inspiring SMs in the field and the office
Contribute to trial driving focuses designed to grow the user base, on and around campus
Assist the FMS in building activities in line with Regional + National priorities & strategy
Share ideas to innovate in bringing the World of Red Bull to life on campus
Support the process for sampling and university planning, scheduling, and feedback
Occasionally participate in National marketing planning or brainstorming sessions
EXECUTIONAL EXCELLENCE
Demonstrate the 8-step sampling technique in-field during SM missions, showcasing what executional excellence looks like
On-shift, provide in-field coaching to fellow Student Marketeers to support driving trial and bringing the brand to life in a premium way, both on campus and in-market
Support the FMS in ensuring Campus Sales Audits are complete and up to date in RBU
Demonstrate the Ace of Sales techniques in the field during SM Missions, showcasing the P.I.P.E. technique
Reinforce FMS guidance and deadlines around RBU portal, and provide feedback to ensure aligned & successful plans
Occasionally attend cross-functional or cell team meetings to collaborate with the sales team
Manage Student Marketeer Sampling & Seeding inventory and ordering (via local process or FGT)
Coordinate regular Mini fleet maintenance and fuel card management via Fleet Management
Support the FMS with any scheduling or coordination involved with warehouse management
Provide monthly analysis to FMS on the status of all branded assets (i.e., Mini Coopers, Clothing, Backpacks, etc.)
RECRUITMENT, ONBOARDING, AND TRAINING
Share ideas with FMS for monthly team meetings, areas of opportunity, and coaching needs
Support training of new Student Marketeers
Collaborate with FMS to develop a market-level recruitment plan, with a campus-focused approach
Execute recruitment missions alongside fellow Student Marketeers, highlighting the importance
Support monthly training on execution standards, best practice sharing, and competitive trend analysis on campus
QualificationsMust be currently assigned the Student Marketeer – Generalist role with at least 6 months of experience as a Student Marketeer (formerly SMSU, Wing, or SBM)
Proven ability to lead a project and motivate team members
Passion for the Brand and demonstrated ambassador of both Brand and Product knowledge
A desire to coach fellow Student Marketeers
Able to work flexible part-time hours, including some nights and weekends
University/college enrollment
Additional InformationThe hourly rate for this position is $20.25/ hour. The hourly rate is subject to change and may be modified.
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
-
Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
-
Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
-
Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
Similar Jobs
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
