Strategy & Insights Senior Lead

Posted Yesterday
Be an Early Applicant
Dallas, TX, USA
In-Office
Senior level
AdTech • Agency • Artificial Intelligence • Digital Media • Marketing Tech • Social Media • Analytics
PMG is a global, independent platform company engineered for impact.
The Role
The Strategy Senior Lead drives strategic engagements in business transformation, managing project teams and building relationships with senior clients while leveraging data and AI for decision-making.
Summary Generated by Built In

We are PMG

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

The Strategy & Insights Senior Lead is an experienced practitioner and emerging leader who drives high-impact strategic engagements across business transformation, consulting and go-to-market strategy. This role operates at the intersection of consulting rigor and modern marketing capability, guiding clients through complex business challenges with the depth and discipline of a top-tier management consulting firm.

The Strategy & Insights Senior Lead is expected to frame core business problems, shape transformative solutions, manage cross-functional project teams, and build trusted, lasting relationships with senior client stakeholders. They bring a strong point of view, command executive rooms, and translate strategic ambiguity into clear, actionable direction.

This is a versatile leadership role. Depending on client context and business need, the Strategy & Insights Senior Lead may be operating in one or more strategic domains, from business and organizational transformation, marketing and growth strategy, technology and digital enablement, to data and AI-driven decision-making.

What You Will Do

Business and Transformation Strategy

  • Lead the design and execution of complex analytical studies, such as market entry evaluations, organizational assessments, digital transformation readiness analyses, and marketing effectiveness reviews, to inform C-suite level decisions.
  • Develop comprehensive business transformation roadmaps, defining key strategic initiatives, sequencing timelines, outlining resource requirements, and embedding critical change management considerations.
  • Facilitate executive workshops and conduct senior stakeholder interviews to define strategic objectives, surface critical business issues, and co-create solutions with client leadership.
  • Manage project teams across the full delivery lifecycle, from initial problem framing through final presentation, ensuring the quality, timeliness, and strategic impact of all workstreams.

Client Engagement and Stakeholder Leadership

  • Serve as a primary day-to-day strategic partner to senior client stakeholders (Director to VP level), proactively managing expectations, surfacing risks, and navigating complex organizational dynamics.
  • Build trusted advisor relationships that extend beyond individual engagements, positioning the team as a long-term strategic partner to client leadership.
  • Present strategic findings and recommendations to executive audiences with clarity, authority, and a strong, defensible point of view.
  • Identify whitespace: surface unmet needs within client organizations and translate them into scoped, well-defined strategic engagements that deepen the partnership.

Strategic Analysis and Problem Solving

  • Frame ambiguous, high-stakes business problems using structured consulting methodologies (issue trees, hypothesis-driven approaches, scenario planning) to guide rigorous analysis.
  • Synthesize quantitative and qualitative data into insight-driven narratives that connect business strategy to measurable outcomes.
  • Evaluate competitive landscapes, macroeconomic conditions, consumer behavior shifts, and technology inflection points to build strategic perspectives that are both grounded and forward-looking.
  • Identify where AI, automation, and emerging technology create real transformation leverage (not just efficiency gains) and build that perspective into client recommendations.

Team Leadership and Mentorship

  • Structure and lead engagement teams of junior and mid-level strategists. This means defining the work plan, assigning ownership, setting quality standards, and running the rhythm of an engagement.
  • Actively mentor junior strategists in core consulting disciplines including structured thinking, data analysis, executive storytelling, and stakeholder management.
  • Champion the integration of AI-enabled tools and automation into engagement delivery, elevating both the quality and efficiency of strategic work.

Capability Building, and Thought Leadership

  • Contribute to the firm's intellectual capital: proprietary frameworks, published perspectives, reusable methodologies, and internal training that raise the collective capability.
  • Support business development efforts by contributing to pitch narratives, proposal development, and strategic positioning for new client opportunities.
  • Stay ahead of macro trends in business, marketing, measurement and technology to bring fresh, forward-looking perspectives to client engagements and developing proprietary thought leadership.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits: Access support for travel and commuting needs, where available.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Skills Required

  • Experience in business transformation and consulting
  • Proficiency in AI and data-driven decision-making
  • Ability to lead cross-functional teams
  • Experience presenting to executive audiences
  • Strong analytical and problem-solving skills

PMG Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PMG and has not been reviewed or approved by PMG.

  • Leave & Time Off Breadth Time off is described as generous, with a broad baseline of PTO, holidays, and personal days. Feedback suggests occasional extra time off has been provided during challenging periods.
  • Parental & Family Support Support for families is emphasized through paid parental leave for various paths to parenthood and family-building benefits like fertility, surrogacy, and adoption resources. Feedback suggests return-to-work support further strengthens this area.
  • Strong & Reliable Incentives Incentives are highlighted through broad eligibility for annual performance bonuses and memorable spot gifts. Feedback suggests these incentives help offset lighter base pay for some roles.

PMG Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Dallas, TX
1,000 Employees
Year Founded: 2010

What We Do

PMG integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. Developed in-house, Alli connects strategy to execution and execution to measurement—aligning people, systems, and accountability to drive measurable business outcomes.

Why Work With Us

With more than 1,000 employees across North America and Europe, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has been recognized as MediaPost’s 2025 Independent Agency of the Year and Ad Age’s

Gallery

Gallery

Similar Jobs

Circle Logo Circle

Principal, Monetization

Blockchain • Fintech • Payments • Financial Services • Cryptocurrency • Web3
In-Office or Remote
25 Locations
1050 Employees
185K-238K Annually

Wise Logo Wise

FinCrime Operations Senior Analyst - AUP

Fintech • Mobile • Payments • Software • Financial Services
Hybrid
Austin, TX, USA
9000 Employees
31-31 Hourly

Tapestry - Coach and Kate Spade Logo Tapestry - Coach and Kate Spade

Store Manager F&B

eCommerce • Fashion • Other • Retail • Sales • Wearables • Design
Hybrid
Allen, TX, USA
16000 Employees
75K-80K Annually

Ericsson Logo Ericsson

Sr Dir Global Partner Programs & Success

Cloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)
Hybrid
2 Locations
88000 Employees

Similar Companies Hiring

Idler Thumbnail
Artificial Intelligence
San Francisco, California
6 Employees
Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account