ROLE SUMMARY
The Strategy Partner plays a leading role in shaping client vision, unlocking business growth, and elevating the agency’s strategic offering. You will lead the strategic charge across key client relationships — driving integrated, insight-led media strategies that connect brands to audiences in meaningful, measurable ways.
Working closely with clients, planners, channel specialists, data teams and creative partners, you will translate business challenges into effective and progressive comms strategies. Your thinking will influence everything from audience architecture, comms frameworks, award-winning big ideas and measurement approaches. With a strong grasp of evolving consumer behaviour, marketing effectiveness and brand strategy, you'll help clients stay ahead of the curve and ahead of the competition.
KEY RESPONSIBILITIES
- Lead the development of audience-first, insight-driven communications strategies across key accounts, as well as new business pitches
- Guide the strategic vision across client portfolios, ensuring consistency, innovation and commercial impact
- Serve as a senior strategic advisor to C-suite and marketing leadership, building deep, trusted relationships and get "upstream" to support them in tackling business challenges beyond paid advertising
- Collaborate closely with client leadership teams to shape long-term roadmaps and proactive media solutions
- Drive thought leadership and strategic counsel in response to client challenges, briefs and industry shifts
- Provide strategic quality control and ensure delivery of best-in-class strategic output across all accounts
- Actively contribute to both internal OMG and industry wide thought leadership – from written thought pieces, to speaking on panels and presenting at industry events
- Work with the CSO/Head of Strategy to lead the strategic response for new business pitches and in shaping the strategic vision and objectives for the Strategy department
- Identify new revenue streams for the department by identifying when existing specialist services might help meet a client need or by co-creating brand new / bespoke offerings
- Manage the Strategy Directors in the team and support them in their career development
About the Agency:
At OMD UK, we help our clients make better decisions, faster to unlock extraordinary growth using three industry-leading capabilities: Decisions Science, Connected Performance and Agile Innovation. We transform better customer understanding into faster marketing impact with world-class talent and technology, and we do this with some of the world’s most iconic and influential brands.
We are part of the world’s largest media network, with more than 12,000 people working in over 100 countries and are currently AdWeek’s Global Media Agency of the Year.
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Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Skills Required
- Experience in developing strategic communications strategies
- Ability to collaborate with C-suite clients
- Experience in audience architecture and marketing effectiveness
- Strong background in thought leadership and media solutions
Omnicom Media Group UK Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Omnicom Media Group UK and has not been reviewed or approved by Omnicom Media Group UK.
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Leave & Time Off Breadth — Leave allowances include 27 days’ annual leave plus a birthday day and options to trade holiday. Additional “summer Fridays/recharge days” help widen time‑off options.
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Flexible Benefits — Hybrid working with a typical three‑days‑in/two‑days‑remote pattern and defined core hours supports flexibility. Work‑from‑anywhere allowances and 2–3 WFH days are also referenced in the UK context.
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Healthcare Strength — Private medical insurance, life assurance, and an Employee Assistance Programme are part of the core package. Mental wellbeing support, trained Mental Health First Aiders, and a subsidised gym further reinforce health coverage.
Omnicom Media Group UK Insights
What We Do
OMG UK delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, MG OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences. We are enormously proud of our Agency and Network of the Year accolades, including most recently, PHD named Adweek’s Global Media Agency of the Year, MG OMD named Thinkbox TV Planning Agency of the Year, and OMG Unite named Media Agency of the Year at the Leadership and Diversity Awards. We are committed to providing a truly inclusive environment where everyone is able to bring their true selves to work, diverse voices and minority communities are valued, heard and well represented, and where everyone is able to thrive in a culture of equality, inclusion and fairness.
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