About The Shelf
The Shelf is a fast-growing influencer marketing agency that blends data science with creativity to deliver standout campaigns. We work with top brands and platforms to craft strategies that are performance-first and culturally relevant.
Everyone claims to be data-backed. We prove it:
📈 Our top-funnel campaigns outperformed a client’s lower-funnel agency campaigns by 5x in conversions
📺 TikTok verified that our campaigns perform 500x above their ad benchmarks in watch time
🥈 One of our TikTok ads ranked #2 globally for an entire month
But what really sets us apart? Our people-first culture. We actively discourage burnout, uphold a true 40-hour workweek, and invest deeply in our team’s wellbeing and growth.
💼 100% covered healthcare
🏖️ Flexible PTO
🎉 Company holidays that actually get honored
✈️ In-person off-sites in Atlanta to foster real connection
About the role
- We’re hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.
What you'll do
🔍 Market Intelligence Support
- Research platforms, brands, and verticals
- Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives
- Identify algorithm-centric cultural trends shaping content and influencer strategy
📊 Strategy Support
- Build data-rich decks for pitches and campaigns
- Translate data into compelling narratives
- Source high-quality, relevant creators within the social landscape
- Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking
- Align creator ecosystems and platform behaviors with campaign goals
- Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way
- Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time
🤖 AI & Content Intelligence
- Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables
- Support initiatives around trendspotting and creator discovery using AI
🤝 Cross-Functional Collaboration
Work closely with multiple teams to deliver strategic impact across the business:
- Creative: Support ongoing client renewals with trend and creator insight
- New Business: Contribute to RFPs with standout strategy and creator POVs
- Marketing: Provide strategic input and support for agency webinars and thought leadership content
Product: Partner with internal stakeholders on evolving agency tech and UI needs - Agency-Wide: Support case study upkeep to ensure best-in-class examples of our work are captured and published
Qualifications
✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar
✍️ A strong writer and storyteller who brings clarity to complexity
🧠 Curious, proactive, and scrappy—you love turning noise into signal
📈 Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT
📊 Strong with Google Slides or PowerPoint
🔮 Bonus: Trend forecasting, creator discovery, or early-stage AI experience
🏢 Bonus: Experience at a startup, creative agency, or marketing-tech company
🎨 Major Bonus: Strong visual design skills
Why You’ll Love It Here
We’re building something meaningful and sustainable—without burning people out. We care about impact, balance, and raising the bar in our industry.
Skills Required
- 6-8 years experience in strategy, insights, consumer research, influencer marketing, or similar
- Strong writing and storytelling skills
- Curious, proactive, and scrappy mindset; able to turn noise into signal
- Familiarity with social listening and research tools (Infegy, Brandwatch, YouGov, SparkToro)
- Familiarity with platform tools (TikTok Creative Center), Reddit, and AI tools like ChatGPT
- Strong presentation skills and proficiency with Google Slides or PowerPoint
- Trend forecasting, creator discovery, or early-stage AI experience
- Experience at a startup, creative agency, or marketing-tech company
- Strong visual design skills
What We Do
We Are The Shelf, a Data First Influencer Company. 🦄🌈 A four-time Inc. 5000 honoree and the pioneer of data-first interest graph influencer marketing. We’re a team of creatives and data nerds—equal parts innovative thinkers and sophisticated strategists—turning content into performance marketing that delivers. What sets us apart? Our campaigns go beyond demographics, using interest graph-focused content and sophisticated methodologies to zero in on your ideal customers and convert them into loyal, lifelong fans. And we back everything up with the power of real-time data. [Smash cut] Here's How We Drive Real Impact: Reach the Right Audience 🎯: Our proprietary SaaS platform analyzes millions of influencers and their audiences to ensure every partner has the credibility and influence needed to reach your audience. Deliver the Right Message 📣: We help brands craft authentic stories that align with the ever-shifting content landscape, keeping consumers engaged and connected. Build Brand Loyalty 💖: We don’t just create campaigns—we create communities. Our campaigns build the kind of loyalty that makes audiences stick around. Why It Matters: Traditional ads? 😴 They’re a thing of the past. Digital ads? 🚫 Over 300 million ad blockers are installed, and privacy laws make targeting a headache. Algorithms? 🤯 Constantly changing, making organic reach harder to achieve. The result? Attention is a scarce commodity. But we’ve got the solution: using authentic content that feels native to the platform and leverages the interests of your ideal audience. We’ve helped brands from Fortune 500 companies to game-changing startups reach, engage, and convert customers in a world where the rules keep changing. Ready to see what smart influencer marketing looks like? Let’s make some marketing magic.
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