Strategy Director, Carat

Job Description:

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Carat is an award-winning media agency that uses its peerless understanding of the passions, motivations, and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world.

Purpose of the Role

As the Strategy Director, you will work closely with the Head of Strategy and the Planner to develop, refine, and drive the strategic plan for one of Carat’s most reputable supermarket clients. With a strong foundation in planning and extensive experience in analysing and interpreting measurement data, you will play a key role in delivering strategic objectives and driving success for the client.

In this role, you will become a vital strategic liaison with the account team, ensuring that the team's contributions are aligned with the client's needs, while helping to maintain and grow relationships. You'll also be a key player in new business pitches, leading strategic planning and contributing to creative ideation from the outset.

Key Responsibilities

• Work with Client Leadership to understand the client challenge helping to define objectives and key performance indicators. 

• Effectively use media data and research systems and work with specialist teams to pull together highly relevant data from which to draw consumer patterns and trends 

• Critically assess and interpret consumer behaviour and its economic, technical and psychological context to derive insights 

• Use insight to support the idea generation process and to inform the decision-making process 

• Develop a clear campaign strategy and justify its expected delivery against client objectives and/ or key performance indicators 

• Define highly effective Channel Planning briefs and work with Channel Planners to deliver a truly integrated and holistic media strategy 

• Work with Channel Planners to review the opportunities and applications for channel developments and emerging channels 

Qualifications + Skills

• Proven experience in a strategic position at a media agency.

• Strong background in Media Planning.

• Proficient in gathering, interpreting, and analysing large sets of measurement data.

• Personable and confident in engaging key stakeholders, with strong communication skills across all levels of internal and external teams.

What we offer

• This is a permanent position.

• We have teams based in both the Manchester and London offices, and we’re open to considering applications from candidates within a commutable distance of these locations. The team operates under flexible working arrangements, with a minimum office attendance of two days a week.

• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

#LI-Hybrid #LI-CARAT   

Location:

Manchester - Bonded Warehouse

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent