Strategy Analyst | Strategy | Ogilvy Tanzania

JOB PURPOSE – SUMMARY

A Strategy Analyst helps identify brand and business challenges or opportunities through a deep dive into available data sources. This role primarily involves utilizing data to solve key business problems, providing relevant insights to help the company make informed decisions, address critical challenges, and identify new avenues for growth.

KEY RESPONSIBILITIES & ACCOUNTABILITIES

• Data Management & Utilization:
  • Manage multiple data sources, including social listening tools, search data, and keywords data.
  • Utilize customer information from transactional CRM data and non-transactional social data to generate unique insights.
• Analysis & Modeling:
  • Undertake market analysis/modeling, portfolio metric reporting, and operational support related to the firm/team’s strategy.
  • Provide analytical support to all aspects of strategy development.
  • Develop consumer cohorts through the application of media data and market research.
• Insight Communication:
  • Summarize insights from analysis and clearly communicate analytical findings and the most important interventions for the brand/business.
  • Responsible for building appropriate external and internal client-facing materials.
• Opportunity Identification:
  • Identify, communicate, and execute on new opportunities related to the Brand/Businesses objectives.

PROFESSIONAL, TECHNICAL SKILLS AND PREVIOUS EXPERIENCE REQUIRED

• Education: Degree in Business Administration, Computer Science, Information Technology, Information Management, Economics, Statistics, or a related field.
• Experience & Knowledge:
  • At least two years of hands-on experience in analytics or management consulting.
  • Advanced knowledge of data management for data manipulation.
  • Proven history of using digital media tools (e.g., Google Search, FB Business Manager, Social listening tools like Meltwater or similar, Google Analytics).
• Communication Skills: Excellent verbal and written communication skills to clearly articulate insights from findings to management and relevant stakeholders.
• Problem-Solving Skills: Intellectually curious with strong creative and imaginative prowess to generate ideas to solve business problems.
• Critical Thinking: Strong critical thinking abilities to draw sound conclusions from information and various data sources. Ability to separate relevant information from less vital ones and analyze data objectively, applying logical thought and proposing long-term solutions.
• Quantitative & Financial Modeling Skills: Ability to work with large data sets to provide analytical support. Capacity to perform financial modeling for financial planning purposes.
• Comfort with Ambiguity: Comfortable with the uncertainty inherent in decision-making.
• Computer Skills: Advanced Excel skills and proficiency in PowerPoint for presentation purposes.
• Collaborative Skills: Ability to work with cross-functional teams and interact directly with senior executives across departments, as well as provide leadership to teams on the implementation of strategic initiatives.

OGILVY BELIEFS

• Continuous Improvement: People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it's constantly upgraded. The same is true for people.
• Practitioner Culture: We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative Differentiator: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data - Content - Tech.
• Diversity as Strength: Diversity is a competitive advantage: New profiles, new skills, new styles of leadership make us a stronger company.
• Collaborative Advantage: Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skillset we need. It’s the only way to scale at the speed without pretending to have all the answers.
• Team Success: Team Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams Succeed, individuals fail.
• Embrace Failure: Fail often, fail fast: We see intrapreneurs in all our people and encourage a culture of pilots. Test, succeed and scale; or fail-fast, learn from the failure and start something new.

COMPANY OVERVIEW – OGILVY AFRICA

Ogilvy Africa is the largest network agency on the continent, catering to 40 countries with a team of approximately 900 people across Central, East, and West Africa. Headquartered in Nairobi - Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB InBev, Airtel, Africa CDC, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF, and WWF amongst others.

We offer services across the full spectrum of marketing domains including advertising (on and offline), Customer Engagement & Commerce, Digital Transformation, Shopper Marketing, Media, PR & Influence; all under one unified setup. We’ve also created proprietary marketing products in areas such as real-time marketing, social intelligence, virtual experiences, influencer management, e-commerce enablement, and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fueled by the holy trinity of content, data, and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.

In our 20+ years in Africa, we have won the highest number of regional and global awards for the region including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa); to name a few. Ogilvy is a leading global creative network of WPP. Launched by David Ogilvy over 70 years ago, it’s referred to as the Agency of Giants, by several industry experts.