CASE is looking for a research-savvy, insight-driven strategist (junior to mid-level) to drive the development of social and digital strategies – from evergreen to one-off campaigns – for beauty, lifestyle, and wellness brands.
As a CASE strategist, you will:
- Develop in-depth understanding of our clients' brands and objectives to craft effective social, digital and campaign strategies that boost brand awareness, engagement, and conversions. Contribute to brand strategy as needed.
- Conduct consumer, brand and competitive research, as well as category and cultural trends, synthesize findings and extract key insights.
- Translate insights into creative springboards, messaging territories, and thumb-stopping ideas using a variety of strategic frameworks.
- Collaborate on facilitation of internal brainstorming sessions as well as client-facing workshops and presentations.
- Be “first to know” on social and digital trends, sharing insights with the team and clients.
Social Strategy
- Develop comprehensive Social Playbooks, including social goals, objectives and audiences, content architectures, platform roles, cadence and community management guidelines.
- Collaborate on social-first campaign concepts for brand and product launches, analyzing performance and suggesting optimization strategies.
- Develop content calendars and creative briefs; assist with creation of social-first content and assets.
- Work with clients to measure and analyze performance and recommend optimization tactics where needed.
Digital Strategy
- Develop strategies for ecommerce websites, including goals, objectives, audience journeys, best practices and UX recommendations.
- Provide strategic support for the development of site maps, wireframes and page template designs.
- Collaborate on content strategy, including messaging, visuals and guided selling tools.
Brand Strategy
- Collaborate on brand strategy as needed, developing consumer profiles, positioning territories, brand platforms and messaging hierarchies.
DESIRED QUALIFICATIONS
- 2 - 5 years experience in social, digital or brand strategy for beauty or fashion brands
- Dynamic, positive, and solution-oriented with a talent for building relationships with clients and external partners, managing project teams and mentoring interns
- Obsessed with social media and digital marketing, and passionate about the beauty and fashion industries, with a desire to always know what’s new and next
- Deep understanding of digital and social media best-practices, including paid, earned, and owned, across all social platforms—from Meta to TikTok and beyond
- Experienced in research and insights, strategy, positioning, channel / comms planning, execution and analytics
- Excellent oral and written communication, including strong copywriting skills
- Able to successfully manage multiple priorities and projects in a fast-paced environment
- Fluent in Keynote, Figma and spreadsheets
- Positive attitude, excellent communication and problem-solving skills, and a desire to work hard and have fun
- U.S. citizen or authorized to live and work in the U.S.
We are an integrated branding agency with a talented, highly-collaborative (and really nice) 40-person team that combines WFH with IRL 3 days per week in a beautiful, light-filled office in Soho, NYC or our satellite co-working space in Hollywood, CA. Since 2004, we’ve partnered strategically with global companies like The Shiseido Group, The Estée Lauder Companies, and e.l.f. Beauty, as well as social-first start-ups like OUAI, Summer Fridays, and Keys Soulcare to define and articulate their brands, and engage consumers around the world. Learn more at caseagency.com
Top Skills
What We Do
We create, recharge, and activate iconic beauty, wellness, and lifestyle brands. Interested in partnering with CASE? Email: [email protected] Interested in working at CASE? Visit: caseagency.com/careers
