Strategic Sales Development Representative

As a Sales Development Representative (SDR), you will be the first point of contact for prospective AT&T customers. Your mission is simple: turn leads into confirmed, in-person appointments for our retail sales team to close. You won't be selling on the phone — you'll be opening doors. The closing happens in person, by our sellers. Your success is measured by the quality and volume of appointments you set and the sales that result from them. 

WHAT YOU'LL DO 

• Make outbound calls to prospective AT&T Fiber and Wireless customers using leads sourced through AT&T's Customer Connect Lead Management (CCLM) system, including AT&T-provided lists and customer interaction follow-up leads from our field teams. 

• Follow the My Wireless call script framework to qualify customer interest and book confirmed in-person appointments for our field sellers — no closing on the phone. 

• Log every call outcome and appointment detail in CCLM in real time, ensuring accurate disposition tracking after every dial. 

• Notify Store Managers and Market Managers immediately after each appointment is set, providing full customer context so the right seller can be assigned. 

• Maintain daily dial targets and appointment metrics, consistently working toward both volume (appointments set) and quality (appointments kept and closed) goals. 

• Handle objections professionally and compliantly, following established DNC (Do Not Call) protocols without exception. 

• Use Dialpad as the primary dialing platform, keeping call activity and notes current throughout the shift. 

• Collaborate with the SDR team and execution leads to continuously improve call quality and appointment conversion. 

HOW SUCCESS IS MEASURED 

SDR performance is evaluated on a combination of appointment quality and downstream sales outcomes: 

• Appointments Kept — confirmed appointments where the field seller and customer are both present 

• Appointments Closed — kept appointments that result in a sold AT&T Fiber and/or Wireless product 

• Contact Rate — percentage of dials that result in a live conversation 

• CCLM Compliance — accuracy and timeliness of all call dispositions and appointment logs 

Numeric targets (daily dials, set rate, kept rate) will be established during the 30-day ramp period before formal quota applies. 

TOOLS & TECHNOLOGY 

• Dialpad — outbound dialing platform 

• CCLM (AT&T Customer Connect Lead Management) — lead source and disposition system 

• AT&T mySUCCESS / Opus — performance and sales tracking 

• Standard communication tools as assigned 

WHAT WE OFFER 

• Competitive base pay with performance-based incentive structure 

• On-site role at our Santa Ana, CA or Las Vegas, NV headquarters — dedicated team environment 

• Direct pipeline into a high-performing outside sales organization with room to grow 

• AT&T product knowledge and sales training 

• A clear, structured process designed for your success from day one 

Required 

• 1+ year of experience in outbound calling, customer service, telemarketing, or inside sales 

• Clear, confident verbal communication — you're comfortable making high-volume calls and handling rejection professionally 

• Strong listening skills — you qualify and pivot quickly without being pushy 

• Organized and detail-oriented — you log activity in real time and don't let follow-ups fall through the cracks 

• Bilingual in English and Spanish is a strong plus given the markets we serve 

• Comfortable working in a structured, on-site team environment at our HQ 

Preferred 

• Prior experience with CRM or lead management tools (AT&T CCLM, Salesforce, HubSpot, or similar) 

• Experience with cloud-based dialers (Dialpad, RingCentral, Five9, or similar) 

• Background in telecom, wireless, or internet service sales 

• Familiarity with AT&T products — Fiber, Wireless, or converged offerings