Job Description:
SRM Manager is responsible in identifying critical business challenges through data analysis and generating strategic recommendations across SRM levers: Pricing, Mix, Trade Promotion and Trade terms. Ensuring a balanced impact of 4Cs Consumer/Shopper, Customer, Competitor and Company - in all strategic decisions.
SRM Manager helps drive increased trade investment productivity across Mars Pet Nutrition portfolio, mainly by ensuring Sales/Trade Marketing team decision support to unlock category value & profit pool growth through smarter trade spending decisions with customers.
SRM Manager also develops a comprehensive SRM plan, leads the process from data and analysis to agreed actions. Collaborating with cross-functional stakeholders to shape the plan and monitor the progress of implementation. Besides, building the SRM culture in Mars Pet Thailand to maximize value and profitable growth.
Responsibilities:
- Lead the creation of market trade promotional strategy, development of annual trade promotional recommended actions and overall management of the local market trade promotional practice, including building overall capabilities & partnering with:
- Marketing, SDL and Sales to deliver optimized brand portfolio promotional architecture across key price tiers, thresholds and partitions to ensure promotional pricing attractiveness and competitiveness against consumer penetration, transaction and trade-up goals and integrating this within the brand activity calendar
- Marketing / CMI & SDL to ensure promotional strategies support the Mars Laws of Growth.
- Sales, Customer Marketing, Category Management & Key Account teams to unlock trade promotional price point opportunities by channel for category and profit pool growth with customers.
- Finance CoPilot to deliver target Gross Margin shape for the Market as part of continuous Trade ROI improvements.
- Finance and S&OP+ team to ensure trade promotional recommendations and action inputs are included in Annual Execution Plan and period S&OP+ cycles.
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- Lead the execution, planning and management of agreed trade promotional Strategy for the Brand/Portfolio by:
- o Partnering with Customer Marketing to develop and deploy channel/ pack type trade promotional guidelines for Channel team on a periodic basis.o Partnering with Finance Copilot to ensure accuracy and reliability of data within the TPM system, through strong compliance and governance around data input and usage.o Partnering closely with Channel Team to ensure >80% of Trade spend analyzed at the program/event level to optimize Trade ROI at the total account/budget level. This includes ensuring robustness of Channel Team pre-event TP evaluations and assumptions.o Leading trade promotional performance reviews alongside Finance Copilot, and Channel teams to inform ongoing strategy and ensuring growth and trade budget opportunities and risks are fed into S&OP+.o Managing the trade promotional learning library to capture learnings and help inform ongoing strategies and guidelines, optimizing trade ROI across the portfolio.o Consolidating and Inputting recommendations to promotional exceptions sign off as part of S&OP+. Ensuring agreed actions are managed on time in full. · Manage the day-to-day activities of the Trade ROI analyst (where relevant) ensuring all the trade promotional objectives of the business are met. Including leading promotion pre/post evaluation process. · Lead/Co-Lead SRM training to sales team via Global/Regional content and best practice from other countries with ability to develop customize training program / content to fit with local need. · Lead the execution, planning and management of agreed Pricing Strategy for the Brand/Portfolio by:o Partnering with Marketing & Customer Marketing to develop everyday pricing & product mix guidelines by for channel teamo Coordinating the deployment of any price increase, providing project management support to ensure agreed actions are executed on time and on budget. Includes managing any requested brand/customer exceptions through S&OP+.
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- Drive ‘Mix for Growth, optimizing portfolio Product Mix plans by integrating consumer, customer/channel and financial performance in setting annual mix targets partnering with:
- o Marketing, Sales, Finance, Customer marketing, CMI and Category Management to develop product mix targets for all channels. This includes providing fact-based information / data and considering financial impacts.o Sales and Customer Marketing to ensure net pricing/trade incentive programs deliver desired customer and product mix. This includes ensuring net pricing plans are consistent with growing/maintaining NSV against priority SKUs.
- Collaborate with cross-functional key stakeholders to design an effective Trade terms architecture to optimize Mars’s share profit pool and customer investment priorities.
Skills Required
- Strong data analysis skills to identify business challenges and generate strategic recommendations
- Experience in Trade Promotion Management (TPM) including pre/post promotion evaluation
- Experience developing pricing, promotional and product mix strategies in a CPG or retail environment
- Proven ability to collaborate cross-functionally with Sales, Marketing, Finance, Category and Customer Marketing
- Experience with S&OP+ processes and integrating trade recommendations into planning cycles
- Familiarity with TPM systems and ensuring data governance and accuracy (e.g., Finance CoPilot integration)
- Experience leading or managing analysts and delivering training to sales or commercial teams
- Ability to build SRM capability and manage change to maximize trade investment productivity
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
